MAM
Rediffusion Y&R crafts new TVC for Airtel Delhi Half Marathon
MUMBAI: Rediffusion Y&R has crafted a new television commercial for this year‘s Airtel Delhi Half Marathon targeting all people living in the capital across all age, sec A and place groups. The TVC introduces the campaign through an endorsement by Shahrukh Khan who reminisces about the sheer joy of running during his growing up years in Delhi. It‘s almost like his ode to Delhi, and yet the sentiment will resonate with any one from any city in India. While the TVC has been directed by Vishal Punjabi, Red Chillies is the production house. Apart from television, the other media platforms that will be used to promote the event are print, outdoor and OOH. Meanwhile, the event‘s media mandate lies with Madison. |
Brands
Chipotle appoints Fernando Machado as chief brand officer
Marketing veteran to lead brand, digital push and global expansion plans
CALIFORNIA:Â Chipotle Mexican Grill has appointed Fernando Machado as its chief brand officer, effective 1 June, as the company sharpens its focus on brand building and digital-led growth.
The move comes shortly after Chipotle Mexican Grill chief executive officer Scott Boatwright took charge, signalling a renewed push to strengthen the brand’s global positioning and accelerate international expansion.
Most recently, Machado served as operating partner at Garnett Station Partners, where he supported portfolio brands on marketing and growth strategies. Prior to that, he was chief marketing officer at Activision Blizzard, leading campaigns for major gaming franchises.
He has also held senior roles at Restaurant Brands International, working across brands such as Burger King, Popeyes and Tim Hortons, and spent over a decade at Unilever in global brand development roles.
In addition to his corporate experience, Machado is associated with the Cannes Lions International Festival of Creativity as dean of the Brand Marketers Academy, mentoring emerging marketing leaders.
At Chipotle, he will oversee brand strategy, creative direction and digital engagement, aligning marketing efforts with the company’s evolving consumer base and technology-led ambitions.
The appointment highlights Chipotle’s intent to blend strong brand storytelling with digital innovation as it looks to scale its presence in an increasingly competitive global market.
