MAM
Rediffusion-Y&R CEO Chauhan quits, Rajappa is new prez
MUMBAI: Rediffusion-Y&R has announced a key change in their senior management. Mahesh Chauhan, who was Group CEO, and has been with the Rediffusion Group for 8 years, has decided to move on. He is being replaced by D Rajappa as Rediffusion-Y&R president.
Rajappa has been a Rediffusion Group veteran, having served the group for over 15 years in various capacities. He started out as an account director in 1995 and went on to head the Delhi branch of Rediffusion. He later moved to Rediffusion Sri Lanka as president and CEO in 2003. In 2006, he returned to India as president of Everest Brand Solutions.
Rajappa has worked on many Indian and multi-national brands – Airtel, ACC, CNN IBN, Ericsson, Emami, GPI, LIC, Maruti Suzuki, Parle, Pepsi foods, Tata Housing, to name a few, and has been associated with memorable and result-oriented communication for them.
He was one among the five professionals from all over India to win the “Advertising Leader of Tomorrow” Award in 1997 conducted by Advertising Association of India and Home TV. In 2005, he completed the Global Advanced Management Program (GAMP) from ISB Kellogg School of Management, a two-phase residential program aimed at CEOs and entrepreneurs. He is today a visiting faculty at Amity School of Communication, IIMC and Indian Institute of Event Management.
Commenting on Rajappa’s appointment, Rediffusion-Y&R chairman and managing director Diwan Arun Nanda said, “Raja’s clarity of purpose and his integrity have always succeeded in attracting and retaining high talent. The relationships he forms are always meaningful and long term, with colleagues and clients.”
Said Rajappa about his new role, “I’m no stranger to the group, and I’m here because of the entrepreneurial freedom it offers talented people. I’ve had the opportunity to exercise this freedom in various capacities and this new function definitely offers me further scope to do so. Mr. Nanda has been a great role model. My immediate focus would be to inspire the talented team we have and grow the business and scale of Rediffusion.”
MAM
Joy Personal Care rolls out Ubtan Face Wash TVC with Shah Rukh Khan
New film pairs star power with simple skincare pitch for summer glow
MUMBAI: Joy Personal Care has unveiled a new television commercial for its Ubtan Face Wash, bringing together Shah Rukh Khan and Sanya Malhotra in a light-hearted campaign aimed at simplifying everyday skincare choices.
The film, which marks the product’s television debut, is set in a retail environment where Malhotra is seen navigating a shelf full of options before Khan steps in with his trademark charm to offer a fuss-free solution. The narrative leans on humour and relatability, turning a routine purchase into a playful exchange.
At its core, the campaign promotes the brand’s ubtan-based formulation, which blends traditional ingredients such as turmeric, saffron and sandalwood to address common summer concerns like tanning and dullness. The messaging keeps things simple, positioning the product as an easy addition to daily routines rather than a complicated skincare step.
RSH Global co-founder and chairman Sunil Agarwal said, “As summer sets in and exposure to sun and heat intensifies, skincare concerns like tan and dullness become more pronounced. Consumers today are looking for solutions that deliver visible results while remaining easy to incorporate into daily routines.”
Echoing the consumer-first approach, RSH Global chief marketing officer Poulomi Roy said, “Through this campaign, we have brought that insight to life in a simple and engaging way, showing how Joy Ubtan Face Wash makes traditional skincare easy and effective. Shah Rukh Khan and Sanya Malhotra add relatability and charm, helping the product connect more strongly with audiences.”
Sharing his experience, Shah Rukh Khan said the campaign stood out for its simplicity and everyday appeal, while Sanya Malhotra highlighted the natural chemistry and playful tone of the shoot.
The campaign will be amplified across television, digital and social platforms, signalling a wider push as the brand looks to strengthen its position in the competitive face wash segment.
Part of RSH Global, Joy Personal Care continues to build visibility through celebrity-led campaigns and sports partnerships, including associations with Kolkata Knight Riders, Delhi Capitals and Gujarat Giants.
With familiar faces, a breezy storyline and a focus on everyday concerns, the latest campaign keeps things straightforward. In a crowded skincare aisle, sometimes the easiest answer is also the most effective one.
