MAM
Rediffusion elevates Pramod Sharma to national creative director
Mumbai: Rediffusion has fostered its creative leadership by elevating Pramod Sharma to the position of national creative director. He earlier served as executive creative director at the agency’s Mumbai office.
In his new role, Sharma will lead the creative team and drive the next phase of growth for multiple brands under the Rediffusion umbrella with a focus on further cementing the creative value proposition across all disciplines – creative, media, health, digital and design, said the statement.
Sharma joined Rediffusion seven years ago and has played a pivotal role in some of its acclaimed work, especially for State Bank Of India, SAB TV, Parle Products, PGIM, Exide, TVS Tyres, Shyam Steel and creation of investor education campaigns for Nippon India Mutual Fund. This is his second innings at the agency.
He has been credited with the creation of the iconic ‘Tata Motors Ace Gold Campaign.’
“In the past year, our focus has been to build a strong business foundation, strong client partnerships and bring back Rediffusion’s past glory,” Rediffusion managing director Sandeep Goyal said. “We want to focus on building great brands and elevate the agency ranking to the top five, therefore it is imperative for us to re-establish a strong creative reputation to maximise our ability to create work that works and wins for our client partners. Pramod is a great creative leader who has worked closely with me at Dentsu too. He will closely work with me, Navonil Chatterjee, Kalyani Srivastava and Rajendra Gupta to take the agency to higher pinnacles.”
“At Rediffusion, as we head into our 50-years celebration, there is a huge amount of energy and enthusiasm,” Sharma said, about his new role. “We have been hiring some very fine talent over the past year. More recruitments are in the pipeline. We are looking at a whole lot of new-age formats that clients desire, and we deliver. Rediffusion 2.0 is about customer joy at every touchpoint of the brand’s journey. My job is to make creatives that bring happiness and satisfaction to our clients’ consumers through messaging that is cut-through and highly memorable.”
MAM
Taboola names Krishan Bhatia as chief business officer
Digital ad veteran takes the reins to steer taboola’s global sales and AI growth
NEW YORK: Taboola has added Krishan Bhatia to its leadership team as chief business officer, signalling a bold push in global sales and partnerships.
Bhatia will spearhead revenue growth across Taboola’s full product suite, including its Realize performance advertising platform, publisher network, CTV performance, and generative AI offerings. He brings a proven record of driving growth at leading tech and media giants, including Amazon and NBCUniversal.
At Amazon, Bhatia launched and led the global video advertising business spanning Prime Video, Live Sports, Twitch, and third-party programmers as VP, global video advertising and partnerships. Prior to that, he served as president and chief business officer at NBCUniversal’s global advertising and partnerships division, overseeing digital, streaming TV, and advanced advertising.
“Krishan is joining Taboola at a pivotal moment in our journey,” said Taboola CEO Adam Singolda. “We are redefining performance advertising on the open web. Realize is gaining real momentum as advertisers look for scalable growth beyond search and social. DeeperDive is putting generative AI directly into publishers’ hands, helping them innovate and thrive. The opportunity ahead is massive.”
Singolda added that Bhatia’s experience in building global advertising businesses and executing at scale will complement Taboola’s growth. “We’ve built a strong foundation for long-term success, surpassing $2 billion in revenue under Eldad Maniv, our president and COO. With that momentum, I’m thrilled to welcome Krishan to the team to take our go-to-market execution to the next level.”
“Taboola has a bold vision, combining global scale and innovative technology to empower advertisers and publishers,” said Bhatia. “The launch of Realize has strengthened Taboola’s position as a leader outside search and social. With DeeperDive, generative AI, and a clear focus on partner success, there is a huge runway ahead. I’m excited to join the team at such a transformative time.”
With Krishan Bhatia on board, Taboola is all set to turn up the heat in performance advertising, blending global scale, AI innovation, and next-level partnerships to shape the future of the open web.
