MAM
Redefining life insurance marketing, Max Life Insurance takes new age customers through a Virtual Reality tour of ‘Journey of Life’
MUMBAI: Pioneering the use of Virtual Reality (VR) for experiential marketing in the Indian life insurance industry, Max Life Insurance Co. Ltd (“Max Life/Company”), is bringing new age customers closer to the “Journey of Life”. As a company at the forefront of digitization, it is organizing a unique walk-in experience across its 200+ offices, that’ll invite customers to experience a virtual reality ride through the different stages of life from childhood to marriage to parenthood to retirement. Coinciding with Max Life third ‘Protection Day’ (three months since Company announced that it will dedicate the6th day of every calendar month as 'Protection Day' towards driving awareness regarding financial protection), the initiative will help establish how life keeps evolving across various stages, making the need for an evolving protection cover equally important.
Commenting on the occasion, Aalok Bhan, Director & Chief Marketing Officer- Max Life said, “In India, the uptake of life insurance is still alarmingly low, and most do not fully realize the need for a policy until a life event triggers action. Effective life insurance marketing that identifies and reaches out to customers at the right time with the right message, can be a powerful means of bridging this gap. At Max Life, we believe in driving customer engagement via innovative marketing and branding efforts. Our experiential virtual reality (VR) activity will take customers through a fun ‘Journey of Life’ – a roller coaster with lots of twists and turns helping them realize the need to plan upfront for every life stage be it childhood or marriage, parenthood or retirement. Through the means of this initiative, we aim to help our customers become financially smarter and strengthen our commitment towards building a financially protected nation where #YouAreTheDifference.”
Being organized from 8th to 12th July 2019, the virtual reality initiative will serve to build awareness among customers regarding comprehensive protection cover required to support all stages of life.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
