MAM
Reddit appoints first chief communications officer
MUMBAI: Reddit has announced the appointment of Adam Collins as its inaugural chief communications officer, a strategic move to sharpen the company’s narrative as it increasingly influences the AI landscape and serves a vast global community.
Collins brings over two decades of communications experience to his new role, reporting directly to chief executive Steve Huffman. His mandate includes overseeing all internal and external communications, guiding senior leadership, and contributing to the company’s growth trajectory. “Reddit stands at the intersection of how people connect online today and how people will engage with the technology of tomorrow,” Collins stated, expressing his enthusiasm for helping the community expand.
Before joining Reddit, Collins served as chief communications and corporate affairs officer at Molson Coors Beverage Co for more than six years, where he played a key role in shaping company strategy. His extensive background also includes nearly two decades in political communications, with notable stints as communications director for Chicago mayor Rahm Emanuel and the Chicago police department, and as press secretary for Wisconsin governor Jim Doyle.
A political science graduate from the University of Louisville, Collins is a fan of subreddits such as r/nikerunclub, r/CHICubs, and r/Habs. Outside of his professional life, he enjoys his children’s sporting events, sailing, and cheering for the Chicago Cubs.
This appointment follows the departure of Anna Soellner, who was instrumental in establishing Reddit’s communications team and served as one of the company’s longest-serving executives for nearly nine years. Soellner played a pivotal role in bolstering Reddit’s reputation and navigating its most transformative periods.
Brands
Maggi Spicy tells critics “No Burn Here”
Nestlé India’s bold new campaign lets Gen Z own their choices with cheeky confidence.
MUMBAI: Spice up your life and your comeback game because Maggi Spicy is serving attitude hotter than its own noodles. Nestlé India has launched a sassy new digital campaign that flips the script on anyone dishing out judgement, arming young Indians with the ultimate mic-drop line,“Mujhe Mirch Nahi Lagti”.
At its core, the campaign is a love letter to Gen Z’s unshakeable self-belief. Whether it’s chasing an offbeat career, a quirky passion, or just picking the road less travelled, the message is clear, back your choices without apology. Maggi Spicy steps in as the perfect sidekick fiery on the plate, cool under pressure using spice not just as flavour, but as a cheeky metaphor for owning who you are.
Nestlé India, director of foods Rupali Rattan nailed the vibe, “We are celebrating a generation that is confident in its choices and unafraid to express themselves. This campaign reflects our belief that great taste goes hand in hand with strong individuality, and that young people today are redefining what success and self-expression look like on their own terms.”
The Spicy range isn’t riding the usual “extra hot” wave alone. Alongside the signature kick, it packs crowd-pleasing twists Cheesy, Garlic, and Manchurian that have already won over Maggi loyalists craving flavour with personality, not just scorch.
Rolling out across social media, the campaign keeps things punchy and relatable, inviting young fans to declare their loyalty with a simple, swagger-filled “I Love Maggi Spicy, Mujhe Mirch Nahi Lagti.” In a world quick to criticise unconventional picks, Maggi Spicy quietly hands Gen Z the perfect reply, no explanation needed, just enjoy the heat and the confidence that comes with it.
