Ad Campaigns
RedBeryl announces India vs Pakistan T20 WC campaign #MakeItBLUE
Mumbai: As excitement builds for the highly anticipated India vs Pakistan T20 World Cup match in New York, RedBeryl, a premier luxury lifestyle management company, is thrilled to introduce the #MakeItBLUE campaign.
Background:
● New York’s red legacy: For decades, New York has been synonymous with red, thanks to the iconic “I NY” campaign. From Broadway billboards to souvenir T-shirts, the Big Apple has proudly worn its crimson hues.
● Cricket fever hits the city: With the T20 World Cup descending upon the city, cricket enthusiasts from India and Pakistan are flocking to New York. The Nassau County Stadium at Eisenhower Park will witness an electrifying clash between these rivals on 9 June.
The #MakeItBlue campaign:
● Why Blue? The iconic colour of the Indian cricket team jersey that has always been synonymous with immense national pride, has stood the test of time through generations & is often revered as a uniform.
While it is already anticipated that Nassau County stadium likely will turn blue as Indian supporters swarm every side of it, #MakeItBlue campaign aims at creating a fandom movement where fans from across the world can lend their support by simply texting the iconic line – I NY (with a blue heart emoji) & the tag #MakeItBlue.
Commenting on the launch of the campaign, RedBeryl founder and CEO Manoj Adlakha, “For all of us in India, cricket transcends being merely a sport; it is an emotion that brings us together. At RedBeryl, we are committed to creating extraordinary experiences that align with our members’ passions and interests. This historic India vs. Pakistan match in the USA presents the perfect opportunity for us to provide a unique, premium experience that our members will treasure forever”.
Through this campaign RedBeryl is ensured to provide an extraordinary package to its members, guaranteeing they enjoy the match in the utmost comfort and style.
Here are some of experiences for the distinguished members:
● Premier seating: Members will enjoy the game from the best seats in the stadium, positioned right behind the bowler’s arm.
● Hospitality: Complimentary food and beverages will be provided throughout the match.
● Networking opportunities: Access to exclusive VIP areas for socializing and networking.
● Personalised transportation: Private car service to and from the airport or venue.
● Exclusive interactions: The evening before the match, members will have the unique opportunity to interact with cricket legends Saurav Ganguly, Harbhajan Singh, and Wasim Akram
● Behind-the-scenes access: A guided stadium tour, including access to practice sessions.
● Memorabilia: Each member will receive a personalized Indian cricket jersey featuring the RedBeryl logo.
The campaign is conceptualized and designed by DesignAnswers, an award-winning design studio in Gurgaon.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
