Ad Campaigns
Red FM’s ‘Dabaa Ke Bajaa’ campaign urges to press the button
KOLKATA: Be it television or radio, everyone is playing their part in urging people to go out and vote. Similarly, with an aim to advise people to press for vote, the radio network, 93.5 Red FM has launched the campaign ‘Dabaa ke Bajaa’ across the country.
“Dabaa Ke Bajaa’ is our attempt at channelising the energy of the people in all parts of India into one simple, and yet difficult act- pressing the button on the voting machine,” says 93.5 Red FM COO Nisha Narayanan.
The radio channel’s RJ Praveen has been announced as Kolkata’s official youth ambassador by Election Commission for this year’s campaign – ‘Dabaa ke Bajaa’ – targeting at increasing voter participation.
RJ Praveen along with other RJs also did a flashmob on the channel’s anthem for the campaign.
Red FM, being the ‘Station for Expression’ has always encouraged people to come out and talk. “We are proud to have been associated with the Election Commission of India on this. The insights and associations that they bring to the campaign are invaluable,” adds Narayanan.
Talking about the initiative in details, the COO further says, “Red FM RJs will continue to pledge to vote by using the ‘Dabaa ke Bajaa’ app and flashmobs in malls across the city like Avani Mall, Quest Mall and colleges along with RJ Praveen. The idea is to support the Election Commission of India in urging people, especially the first time voters, to come out on the polling day, and press the button of the voting machines.”
“The initiative is likely to receive a sprawling response especially among the first time voters. It is the best marketing strategy of connecting with citizens with a motto in mind and reminding them of ‘Bajaate Raho!” concludes a city-based analyst.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
