Ad Campaigns
Red FM’s ‘Class Lagegi’ wins Social Impact Award at Healthcare CSR change-makers 2024
Mumbai: A private radio and entertainment network, Red FM, was thrilled to announce that its thoughtful campaign “Class Lagegi” has been awarded the Excellence in Social Impact Award – Corporate at the prestigious Healthcare CSR Change Makers Awards 2024. The award was presented by Harsh Malhotra, union minister of state in the ministry of corporate affairs and the ministry of road transport and highways, during a grand event at the India Habitat Centre, New Delhi on 5 September 2024.
“Class Lagegi” was a groundbreaking initiative aimed at addressing the mental health challenges faced by students during their examination period. Recognizing this pressing issue, Red FM partnered with the Mental Health Foundation India, a subsidiary of AIIMS, to launch a campaign focused on promoting mental well-being among schoolchildren.
The campaign brought impactful mental health workshops to exam-bound schools across Delhi NCR, offering parents and guardians practical advice on how to support their children during this stressful period. Experts from the foundation led insightful sessions on managing academic pressure, recognizing signs of stress and anxiety, and creating a nurturing environment at home.
Speaking on the win, RED FM and Magic FM director & COO Nisha Narayanan said, “We are truly humbled to receive this recognition for our campaign, Class Lagegi. As a leading voice in the media landscape, we recognize the immense power and responsibility we hold in shaping conversations that matter. This campaign was about driving a revolution in how we, as a society, perceive success and failure. At Red FM, we believe it’s our mission to champion socially relevant causes, translating them into relatable, impactful narratives for our listeners. Through Class Lagegi, we aimed to spark a much-needed dialogue, becoming a platform for empathy and change. Our hope is that this message resonates far beyond the campaign, creating a lasting shift in mindset, making students feel supported on every step of their journey.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
