Ad Campaigns
Red FM launches ‘Hissa Partition Ka’ in association with Museum Of Partition
Mumbai: 93.5 Red FM, India’s leading private radio and entertainment network collaborated with the Museum of Partition for their campaign ‘Hissa Partition Ka’. The initiative was aimed at preserving the stories of Partition 1947 through objects that refugees carried with them across the border.
The Museum of Partition in Delhi preserves stories of those who migrated during the time of Partition, in 1947. The collaboration with the Museum of Partition added significant value to the campaign. Red FM aired nine compelling stories narrated by the families who were deeply affected by the partition on Morning No.1 with RJ Raunac. The narrator of the stories shared artifacts, including a piggy bank, compass, jewelry box, bowl, photographs, silver coins, and fabric photos that were donated to the Museum of Partition.
https://linktr.ee/hissapartitionka
As part of the collaboration, the videos of stories shared by Red FM will be displayed on a dedicated screen at the Museum of Partition. This initiative will further enrich the museum’s exhibits and contribute to its mission of preserving the memories and artifacts from the time of partition.
Speaking on the announcement, Red FM & Magic FM director & COO Nisha Narayanan said, “As a conscious medium, Red FM has embarked on yet another journey to tell stories of the violent legacy of Indian partition. Our collaboration with the Museum of Partition is yet another testament to radios’ indispensable reach. While each individual’s story had their personal struggle during the tumultuous time of Partition, they all remain unanimous by the unfolding of the horrific incidents in 1947. We hope this campaign is able to evoke empathy in the youth about this momentous chapter in our history.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
