MAM
RED FM and HarperCollins introduce ‘Main Hoon Villain’ podcast
Mumbai: 93.5 RED FM, India’s leading private radio and entertainment network is thrilled to announce the launch of its latest podcast ‘Main Hoon Villian,’ in collaboration with HarperCollins. The podcast delves into the world of Bollywood villains, and their journey through the ages.
As the iconic dialogues echo in our minds, we find ourselves in awe of the performances that have defined these villains and their roles in Bollywood. Red FM believes in celebrating the appeal of Bollywood’s antagonists. In this podcast, cinephile host Mohit Chhabra invites the National Award Winning author of the book ‘Pure Evil – The Bad Men of Bollywood’ – Balaji Vittal to explore the ever-evolving nature of villainy in Bollywood.
The podcast features six episodes exploring different archetypes of villainy in Bollywood, including The Smugglers, The Dacoits, The Psychopaths, The Scheming Relatives, and The Foreign Villains, and a special episode with filmmaker Sriram Raghavan, examining why villains continue to fascinate us.
Reflecting on this announcement, RED FM and Magic FM director & COO Nisha Narayanan stated “From dramatic dialogues to portrayals of nuanced emotions, our villains have gone through it all. ‘Main Hoon Villain’ our latest podcast explores the evolving social fabric over the decades and how it gave birth to diverse villains in Bollywood. As leading podcast curators, we believe it is our prerogative to introduce unique concepts as topics of conversation; joining forces with HarperCollins’ was a collaboration prodigy where we could explore the intriguing world of villains in Bollywood.”
Speaking on the announcement, HarperCollins India general manager, marketing Aman Arora said, “Our collaboration with 93.5 RED FM on the ‘Main Hoon Villain’ podcast is a testament to our mutual love for storytelling. We are delighted to share that our beloved author, Balaji Vittal, will be featured in the show to discuss his remarkable book, Pure Evil: The Bad Men of Bollywood. This podcast promises to take its audience on a journey into the intriguing conversations around Indian cinema’s ‘Bad Men,’ and we couldn’t be more thrilled to be a part of this fascinating exploration.”
Tune in to ‘Main Hoon Villian’ on Red FM and other leading podcast platforms to immerse yourself in the world of the bad men and women who have left an indelible mark on Bollywood.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
