MAM
‘red dot award’ extends its scope into design concept
MUMBAI: The internationally renowned ‘red dot design award’, which marks its 50-year jubilee this year, has extended into the area of ‘design concept’. What makes the new “red dot design award: design concept” unique is that instead of centering on products that have already been introduced to the market, the award focuses on concepts in design; on new, creative and exciting ideas and visions.
The ‘red dot award: design concept’ is intended to assess and promote truly creative achievements: designers, agencies, design studios, design professionals, students as well as research departments and inventors worldwide are invited to take part in the “red dot award: design concept.”
All kinds of innovations and design novelties that have not yet been introduced to the market can be submitted. Registration forms and brochures for the same have been made available with the India Representative. Participants can also register online.
Ken Koo is the president of ‘red dot Singapore and India, and red dot is represented by Shashank Nabar – Director, Multiprint Advertising, Mumbai.
The “red dot award: design concept”aims to pay tribute to the high potential and creative energies of young upcoming talent, designers and ambitious design companies – not only in Asia, but also around the world. The new competition will provide the important link between creative designers and companies as well as an opportunity to present their new concepts and creative visions and compete on an international level.
A broad interpretation of the categories is expected. However, the two main categories are, product design and communication design.
The expected submissions in 2005 are more than 3,000 for over 20 countries. The jury will judge the concepts in August, and the highlight of the competition will be the festive award ceremony in Singapore in November. The exhibition of all award-winning concepts within the competition will also be opened on the same evening.
Nabar urges the design fraternity to participate in large numbers, “We Indians have made our mark in various fields internationally. Let’s make our presence felt in design too. Every winner of red dot will make a landmark history for the design fraternity of India. Our response will also decide whether India proves itself a destination for the traveling exhibition that Red Dot plans to take to only two nations in Asia.”
MAM
India wins big at the 2025 Global Best of the Best Effie Awards
The Womb and McCann India take home Global Grand Effies, putting Indian advertising on the world map
MUMBAI: Indian advertising just had its moment. At the 2025 Global Best of the Best Effie Awards, the most rigorous test of marketing effectiveness on the planet, two Indian agencies beat out campaigns from over 130 markets to claim Global Grand Effies, the sport’s equivalent of a world championship medal.
The Womb won for Piramal Finance with a campaign called “NEEYAT: India’s Real Credit Score,” a purpose-led push that took direct aim at systemic bias in the credit sector and reframed how creditworthiness is measured. McCann India won for ESAF Small Finance Bank with “Saving Her Savings,” a campaign centred on financial inclusion for marginalised women. Both wins came from a shortlist of 47 contenders, all of whom had already won gold or grand prizes in their home markets. Only 11 Global Grand Effies were handed out across seven markets. India got two.
The highest honour of the night, the Iridium Effie, awarded to the single most effective marketing campaign in the world, went to eos Products and Mischief @ No Fixed Address for “Women’s Shave.” Remarkably, it was their second consecutive year taking the top prize.
Other global winners included Oreo and Mondelez International for “Oreo Codes” in commerce and shopper marketing, Flamin’ Hot and PepsiCo for “Poker Face” in experiential marketing, and ALDI Australia for “Shop ALDI First” in retail.
The Best of the Best is no ordinary awards show. Entry is restricted to campaigns that have already won a gold or grand Effie at a national level, making it, in effect, a champions’ league of marketing effectiveness. Indian agencies are no longer just brilliant at cracking local markets. They are now setting the global standard.
The world’s best advertisers had better start paying attention.
