Account
Red Chillies Entertainment awards digital mandate to White Rivers Media
MUMBAI: Renowned film production house Red Chillies Entertainment (RCE) has extended its existing partnership with White Rivers Media, and has awarded its digital mandate to the agency for 2019 as well.
Speaking on the same, Red Chillies Entertainment head of marketing Binda Dey said, “It’s been great working with an enthusiastic and proactive team at White Rivers Media. We look forward to continuing our existing relationship with them, for Badla and others.”
White Rivers Media chief executive officer and co-founder Shrenik Gandhi added, “We are stoked to be a part of Red Chillies Entertainment’s journey yet again in 2019, and are gearing up to churn out some exciting campaigns.”
Red Chillies shared in a press statement, the year 2019 will be a power-packed year for Red Chillies Entertainment as its upcoming movie, Badla, starring Amitabh Bachchan, is slated to release this year. The association with White Rivers Media is a perfect synergy at this point as Red Chillies Entertainment and White Rivers Media conceived some incredible campaigns for Zero, cleverly employing MarTech to deliver fresh and unique fan experiences.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
