Brands
Recode Studios targets 2,000 MBOs after crossing Rs 81 crore revenue mark
Expansion push into Tier II, III cities to fuel next phase of growth
MUMBAI: Recode Studios is doubling down on its grassroots growth model, announcing plans to expand its network of Micro Business Operators from 1,000 to 2,000 following a strong financial performance in FY2025-26.
The company reported revenue exceeding Rs 81 crore for the fiscal, a milestone that has prompted it to accelerate its presence in emerging markets, particularly across Tier II and Tier III cities where demand has been steadily rising.
At the heart of this growth is Recode Studios’ Micro Business Operator model, which allows individuals to partner with the brand as entrepreneurs. The approach has not only driven revenue but also helped build a wide network of local business owners, giving the company both reach and resilience.
Recode Studios chairman and managing director Dheeraj Bansal stated, “While reaching a revenue milestone of Rs 81 crores is important for us as a company, what really matters for us is the impact we are able to create at the grassroots level. We have always envisioned our impact as empowering people to become entrepreneurs. Taking our MBOs to 2,000 is a step towards achieving our vision.”
The company now plans to invest further in strengthening its operational capabilities and digital infrastructure to support this scale-up. It is also looking to deepen engagement with its MBO network, ensuring partners have the tools and resources needed to grow sustainably.
With its hybrid model of commerce and entrepreneurship gaining traction, Recode Studios is positioning itself not just as a business, but as a platform for economic participation. As it scales, the company’s focus remains clear: growth that is both commercially strong and locally rooted.
Brands
Tanishq enters natural gemstone segment with Triptii Dimri campaign
Hues collection debuts ahead of Akshaya Tritiya, spotlighting self-expression
MUMBAI: Tanishq is stepping into the natural gemstone jewellery space with a new campaign featuring actor Triptii Dimri, marking a strategic expansion ahead of Akshaya Tritiya.
The launch introduces the brand’s latest collection, ‘Hues’, a design-led range crafted in 18kt gold and built around 100 percent natural gemstones. The move signals Tanishq’s intent to tap into a fast-growing category driven by consumers seeking authenticity, individuality and expressive styling.
Conceptualised by Lowe Lintas, the campaign film leans into the idea of colour as a form of self-expression. Set in a muted, almost paused world, the narrative comes alive as Dimri selects her jewellery, triggering a burst of colour that transforms her surroundings. The visual metaphor captures how jewellery is evolving from occasion-led adornment to a more personal, mood-driven choice.
The ‘Hues’ collection draws inspiration from the vibrancy of an Indian summer, featuring gemstones such as emeralds, amethysts, citrines, tourmalines and tanzanites. With sculptural forms and techniques like cabochon cuts and layering, the designs aim to bring depth, movement and a contemporary aesthetic to fine jewellery.
Titan Company Limited chief marketing officer Pelki Tshering said, “‘Hues’ marks a bold new chapter as we introduce natural gemstone jewellery in India. The collection reflects the evolving Tanishq woman who is expressive and confident, and seeks jewellery that mirrors her individuality.”
Sharing her perspective, Triptii Dimri said, “What I love about this collection is how it celebrates self-expression through colour. It feels less about occasion and more about expressing who you are in the moment.”
Priced from Rs 30,000, the collection is positioned for both everyday wear and special occasions. To coincide with the festive season, the brand is also rolling out promotional offers, including discounts on making charges and gold rate protection schemes.
With Hues, Tanishq is not just adding a new category but also reshaping how jewellery is worn and perceived, placing personal expression and colour firmly at the centre of its design philosophy.
