MAM
Reckitt Benckiser to launch a campaign for the youth
MUMBAI: Health and personal care company, Reckitt Benckiser, is launching a campaign to create awareness amongst graduates and people early on in their business careers.
The company that owns brands such as Dettol and Mortien said the aim of the campaign is not to sell more products but to sell the company to people who are planning a career in fast moving consumer goods.
The campaign will be primarily on-line and on-campus. Reckitt Benckiser uses gaming technology on mobile and Internet to reach people in nine markets across all continents. The company had also launched a “poweRBrands” game last year, which enabled players to go into consumer goods company and rise to become global president.
The campaign is aim to engage student, professional and sports communities online and offline. Reckitt Benckiser will also deploy its brands – Durex, Clearasil, Veet and others – to connect with people and deliver engaging campaigns on campus.
Chairman and managing director Chander Mohan Sethi says, “Reckitt Benckiser’s culture is very different to most organisations. We only suit people who like freedom to act, a fast pace, enough exposure to make their mark and who are deeply commercial and agile. We offer a heart thumping place to work, and that’s not for everyone, but for the 20 per cent who would love us, they need to know who we are.”
The ten markets are Australia, Brazil, France, Germany, India, Italy, Pakistan, Russia, UK and US.
MUMBAI: Apple just folded a photonics startup into its empire because when you’re building the future of light, sometimes you need to acquire the blueprint. Apple has quietly acquired key assets from invrs.io, a small AI-focused photonics startup, and brought its founder and sole employee, Martin Schubert, on board, according to a regulatory filing submitted to the European Union in October 2025.
The filing reveals that Apple would take over certain assets from invrs.io while hiring Schubert, a research scientist with prior stints at Meta, Google, and Micron Technology, where he worked on advanced display, semiconductor, and optical technologies.
Invrs.io specialised in open-source frameworks for photonics research, the science of controlling and manipulating light, critical to cameras, sensors, LiDAR, and displays across Apple’s ecosystem. The startup’s tools used AI-guided design to accelerate optical system simulation, optimisation, and benchmarking, aiming to make complex engineering more accessible to AI researchers and hardware developers.
Apple has not disclosed specific plans for integrating the technology, but the acquisition points to deeper ambitions in hardware-level AI. Enhanced light-based modelling could refine camera performance in iPhones and iPads, boost sensor accuracy in wearables, optimise spatial computing in Vision Pro, and advance next-generation displays and LiDAR systems.
Though modest compared with Apple’s blockbuster deals, the move underscores the company’s push to embed AI not just in software but in the physical foundations of its devices. As custom silicon and on-device AI accelerate, photonics expertise at the intersection of light and intelligence could prove a key differentiator.
For a company that once revolutionised screens with Retina displays, quietly snapping up a photonics innovator feels like the next logical step ensuring the light inside Apple’s world shines brighter, sharper, and smarter than ever.
