Brands
ReBid unveils AI Studio to spark creative revolution
MUMBAI: ReBid, India’s first agentic AI agency, has launched its AI Creative Studio, a bold step that blurs the lines between imagination and intelligence. The platform promises to transform how brands whip up ad visuals, product catalogues and social media creatives, across both static and video formats, in seconds.
Built on ReBid’s mantra of platform + people + agentic AI, the studio helps marketers produce studio-quality visuals optimised for performance, branding and personalisation across Google, Meta, Amazon and programmatic platforms.
“Marketers today are under pressure to create high-quality content at the speed of media,” said ReBid founder and CEO Rajiv Dingra. “Our AI Creative Studio bridges that gap by generating contextual, personalised creatives instantly, while keeping brand consistency and performance intelligence intact.”
What makes this launch stand out is its integration with ReBid’s connected data platform and Ad optimisation engine. This allows AI agents not only to create content but also to analyse which visuals drive engagement, conversions and ROI, turning creative production into a smart, data-powered loop instead of a one-way design process.
Already tested by top brands such as Xiaomi, Domino’s, Zivame, Axis Securities, Shriram Life, Geojit and Piramal Healthcare, ReBid’s creative AI has shown how automation and artistry can co-exist without compromise.
To steer this new chapter, ReBid has appointed Arnab Karmakar as head of Creative AI. With over a decade of experience at agencies like FCB Kinnect, WATConsult and Digitas, Karmakar brings a knack for storytelling and strategy to an increasingly AI-driven landscape.
“AI in marketing cannot stop at optimisation, it must inspire creation,” added Dingra. “With this studio, creativity becomes measurable and performance becomes intelligent.”
By uniting data, media and creativity under one AI-powered roof, ReBid continues its mission to make marketing smarter, faster and brilliantly imaginative.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
