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ReBid unveils AI Studio to spark creative revolution

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MUMBAI: ReBid, India’s first agentic AI agency, has launched its AI Creative Studio, a bold step that blurs the lines between imagination and intelligence. The platform promises to transform how brands whip up ad visuals, product catalogues and social media creatives, across both static and video formats, in seconds.

Built on ReBid’s mantra of platform + people + agentic AI, the studio helps marketers produce studio-quality visuals optimised for performance, branding and personalisation across Google, Meta, Amazon and programmatic platforms.

“Marketers today are under pressure to create high-quality content at the speed of media,” said ReBid founder and CEO Rajiv Dingra. “Our AI Creative Studio bridges that gap by generating contextual, personalised creatives instantly, while keeping brand consistency and performance intelligence intact.”

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What makes this launch stand out is its integration with ReBid’s connected data platform and Ad optimisation engine. This allows AI agents not only to create content but also to analyse which visuals drive engagement, conversions and ROI, turning creative production into a smart, data-powered loop instead of a one-way design process.

Already tested by top brands such as Xiaomi, Domino’s, Zivame, Axis Securities, Shriram Life, Geojit and Piramal Healthcare, ReBid’s creative AI has shown how automation and artistry can co-exist without compromise.

To steer this new chapter, ReBid has appointed Arnab Karmakar as head of Creative AI. With over a decade of experience at agencies like FCB Kinnect, WATConsult and Digitas, Karmakar brings a knack for storytelling and strategy to an increasingly AI-driven landscape.

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“AI in marketing cannot stop at optimisation, it must inspire creation,” added Dingra. “With this studio, creativity becomes measurable and performance becomes intelligent.”

By uniting data, media and creativity under one AI-powered roof, ReBid continues its mission to make marketing smarter, faster and brilliantly imaginative.

 

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Brands

Pre-seed funding fuels nailinit, India’s new-age nail care brand

Gruhas Collective Consumer Fund backs Gen Z-focused beauty startup

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MUMBAI: nailinit, a community-first nail care startup targeting Gen Z and millennials, has raised Rs 2.5 to Rs 3 crore in a pre-seed round led by Gruhas Collective Consumer Fund and Marsshot VC, alongside a clutch of consumer, technology and operator angels.

Backed by entrepreneur and investor Nikhil Kamath, Gruhas Collective Consumer Fund is betting on nailinit’s attempt to give India’s nail care aisle a long overdue makeover. The fresh capital will be used to deepen distribution across quick commerce and D2C channels, build its community engine, and accelerate product innovation in a category that is high frequency but still light on strong brands.

Founded by Tanishq Ambegaokar and Shubham Singhal, nailinit is positioning itself at the crossroads of beauty, self-expression and culture. The brand wants nails to be more than a finishing touch. It sees them as a canvas for identity, content and commerce.

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“At nailinit, we are building for a generation that sees beauty as self-expression, not just routine,” said Ambegaokar. “The nail category in India has largely been underserved by strong brands. This capital allows us to invest in product depth, community and distribution in a thoughtful and long-term way.”

Singhal added that while the brand’s tone may be playful, its operating focus is sharp. “This round strengthens our supply chain, expands our digital footprint and enables disciplined execution as we scale.”

The funding round drew notable angels including Shashank Kumar of Razorpay, Arjit Johri of Marsshot VC, Yash Jain, formerly of NimbusPost, Karan Jindal of Meta, Jivraj Singh Sachar of ISV Capital, Nishank Jain of Accel, Yashvardhan Kanoi, Ashwarya Garg of HYPD, Venus Dhuria of Phot.AI and Amishi Parasrampuria of The Whole Truth.

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 Gruhas Collective Consumer Fund fund manager Gauri Kuchhal, believes the opportunity lies in shifting habits. “Nail care remains underpenetrated in India, with consumers relying on time-intensive salon visits. As convenience and self-expression gain ground, press-on nails can unlock more frequent and experimental usage. Nailinit is well-placed to expand beyond press-ons into adjacent categories.”

The brand is currently the only nail care player in India blending product-led retail with a dedicated kiosk at Jio World Drive in Bandra, where customers can walk in for services while discovering the range. It has also built early traction across quick commerce platforms such as Zepto and Blinkit, with a launch on Instamart in the pipeline, and is available on Amazon, strengthening its omnichannel presence.

In a space long dominated by salon chairs and scattered labels, nailinit is attempting to file, shape and polish the category into something sharper. With fresh funding in hand, the startup is setting out to prove that in beauty, small details can make a bold statement.

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