Brands
Rebel Foods grills opens 200 Wendy’s in India-Let the burger fest begin
MUMBAI: If burgers had a Hall of Fame, Rebel Foods and Wendy’s would waltz in with a victory burger and a side of fries. The world’s largest internet restaurant brand and India’s master franchise holder for Wendy’s just flipped its way to a sizzling milestone-opening the 200 Wendy’s restaurant in India at Elan Miracle Mall, Gurugram. And let’s just say, they’re making more noise than a burger sizzling on a hot grill.
Wendy’s has achieved this feat in just 40 months, marking one of the fastest expansions in India’s quick-service restaurant (QSR) history. With a presence in over 50 cities, including 15 dine-in locations, Wendy’s is proving that India’s appetite for quality burgers is insatiable.
To mark the occasion, Rebel Foods has flipped the script on celebrations, rolling out a month-long burger bonanza starting 15 March. First up, an all-women superbike squad, rocking Wendy’s signature red pigtails, will be zooming through key cities, delivering orders with more flair than a perfectly tossed burger patty—turning heads faster than a sizzling grill at lunchtime.
Flagship Wendy’s outlets in Delhi, Bangalore, and Hyderabad will transform into party hubs, complete with live DJs, unlimited Rs 200 menus, and burger-fueled festivities. Even delivery customers won’t be left out—special milestone-branded packaging will ensure the celebration reaches every doorstep.
Wendy’s isn’t just expanding in size-it’s also pushing flavour boundaries. The launch of two bold new menu ranges—the savoury, umami-packed Korean Range and India’s first-ever Chimichurri Range—proves that fast food can be innovative.
“Our partnership with Wendy’s continues to thrive, and with localized innovative new menu additions like the Korean and Chimichurri Ranges, we’re changing the way India enjoys hamburgers,” said Rebel Foods co-founder & CEO – India and MENA, Ankush Grover.
The Wendy’s Company SVP, MD, APMEA Chris Conway shared his excitement, stating, “We are building a high-performing, differentiated QSR brand in India. Growing to 200 restaurants demonstrates that Wendy’s is winning in the market by delivering what customers want: Fresh, famous food and exceptional customer experiences. We deeply appreciate our strong partnership with Rebel Foods, whose growth vision has been key to our rapid expansion. As Wendy’s continues to expand, we look forward to bringing our high-quality food and hospitality to even more communities across India.”
Since entering India in 2020, Wendy’s has been serving up menu hits like the Spicy Aloo Crunch Hamburger, the Flavor Fresh Range (featuring Firebolt Tandoori, Lord Cheesynator, and Nachoburg), and India’s crispiest fries. Now, with Rebel Foods leveraging its expertise in cloud kitchens, dine-in formats, and digital-first food experiences, Wendy’s is poised for even greater heights.
The 200 store isn’t just another QSR opening—it’s proof that India’s burger boom is here to stay. And with Rebel Foods at the helm, the Wendy’s expansion is just getting started.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
