MAM
Reasons Why Term Plan is Important in India
Introduction to Term Insurance
When it comes to securing the future, we are often reminded to plan for unforeseen circumstances. While talking about making investments, things like mutual funds, fixed deposits, and the stock market emerge as top financial options, making us overlook something really important: term insurance. Term insurance is a simple yet powerful tool that holds the key to ensuring your loved ones’ financial security in case something unexpectedly happens to you.
Think of it like this: You are a contributor towards your family expenses. Have you considered whether your family will be able to manage financially in case of your untimely death? This is when term insurance, with its straightforward promise, offers your family adequate financial support upon demise during the term policy period. Even with that fundamental knowledge, a lack of information and not being aware of the benefits of term insurance can influence your decision to buy one. So, make a smart choice and read further to know all about it.
What are the Benefits of a Term Insurance Plan?
Term insurance, in essence, is everything mentioned above. However, the following benefits will catalyse your decision to secure your family’s future with a robust term insurance plan:
Simple: Term insurance is easy to understand; it is a straightforward life cover without any investment complexities. All you have to do is pay your premiums, and your life is covered for a set period, providing clear benefits for your family.
Affordable: Even though it is remarkably affordable, term insurance offers substantial financial security for your loved ones. For instance, with as little as ₹500 per month, you can provide your family with a ₹1 crore life cover, ensuring they can manage regular expenses, settle debts, and maintain their lifestyle.
Tax benefits: With term insurance, you can also enjoy tax benefits, ensuring not just financial security for your family but also savings for yourself throughout the process.
Peace of mind: Term insurance is the best way to reassure yourself that in your absence, your family will have enough financial support to navigate any challenges that arise, offering you peace of mind and security.
Financial Planning: None of us know what’s in the future. In the event of an untimely demise, relying solely on investments may not prove a wise decision, as they will not suffice to financially protect your family. A term plan, on the other hand, guarantees a substantial payout for considerably affordable annual premiums, ensuring your family’s financial security.
Income Replacement: Term insurance acts as a vital income replacement tool, ensuring financial stability for your loved ones in your absence. It provides a reliable source of income to sustain their needs and lifestyle.
Additional Riders to Strengthen the Policy: Term insurance plans often come with riders that you can choose to boost your basic insurance benefits. You can add them to your term plan by paying a nominal additional premium.
Return of Premium Option: A pure-term insurance plan offers life cover to beneficiaries upon the insured’s death without providing any maturity benefit. However, you can opt for the return of premium option, which entails higher premiums, ensuring a refund of total premiums paid if you outlive the policy tenure.
Please note: Taxes, levies, rider premiums, and modal amounts are excluded from the refunded premium.
We hope this blog helps you understand why term insurance is important and brings an end to your contemplation of the benefits mentioned above. To know more, you can access an easy term guide and make a sound decision about buying term insurance for your family.
MAM
VML India lands two finalist spots at Cairns Hatchlings 2026
The Mumbai agency is back in Australia with two teams, a UN brief and 24 hours to impress
MUMBAI: VML India is heading to Australia again. The Mumbai-based creative agency has secured two finalist spots at the Cairns Hatchlings 2026 competition, one in the Audio category and one in Design, making it the only Indian agency to have reached the finals in both editions of the contest since its launch in 2025.
Four people will make the trip. Senior copywriter Shilpi Dey and senior art director Raj Thakkar will compete in Audio. Art directors Shabbir and Shruti Negi will go head-to-head with the world’s best in Design. The finals take place at the Cairns Convention Centre from 13th May, culminating in an awards ceremony on 15th May.
The work that got them there is worth examining. For the Audio category, Dey and Thakkar tackled a brief for LIVE LIKE MMAD with a campaign called Inner Voice, Interrupted. Using spatial audio techniques, the campaign recreates the overwhelming self-doubt that descends after a long workday, physically panning negative thoughts left and right before cutting the noise entirely to reveal a confident inner voice. Strategically targeted at commuters via Spotify during evening rush hours, the campaign reframes the hours after work as an opportunity for personal growth and charitable action.
For the Design category, Shabbir and Negi worked on a brief for Canteen’s Bandanna Day, a campaign highlighting how cancer pushes teenagers out of their own defining moments. Using a pixelated design language to create stark contrast between a blurred world of isolation and a focused world of connection, the campaign, titled The Flipside of Cancer, shows teenagers fading into the background of birthdays, skateparks and school proms. As a Canteen bandanna appears, the blur flips and the teenager snaps back into sharp focus.
Kalpesh Patankar, group chief creative officer of VML India, made no attempt to disguise his satisfaction. “We are immensely proud to see our teams consistently excel on the Cairns Hatchlings platform since its inception,” he said. “They have masterfully tackled challenging briefs across diverse categories, demonstrating both layered storytelling and a unique creative approach. This exceptional teamwork is truly inspiring.”
Dey and Thakkar, returning to the finals after last year’s run, were candid about the demands of the audio medium. “It’s one of the most demanding mediums, where we only have a few seconds to capture a listener’s world with sound alone, so absolute clarity is essential,” they said. “The true measure of creative work is its ability to create positive change, and our audio submission was made to help those who need it most while encouraging people to silence the inner voices that hold them back.”
Shabbir and Negi, competing in Design for the first time, described the experience as “a completely different beast.” “We see it as an opportunity to showcase our expertise, raise the bar, and challenge ourselves in new ways, while also learning from creative minds from across the globe,” they said.
In Australia, the four finalists will face a live 24-hour brief from the United Nations before presenting in a live pitch session. Twenty-four hours, one brief, one shot. VML India has been here before. It knows exactly what is at stake.
