Ad Campaigns
realme releases the #CurveIntoTheNext digital campaign featuring Vaani Kapoor and Rohit Saraf
Mumbai: realme has released a digital campaign #CurveIntoTheNext for the recently launched realme narzo 60 Series 5G. Featuring Vaani Kapoor and Rohit Saraf, the digital campaign focuses on the stylish smartphone which defines the next-gen, offering a futuristic design and power that matches that of the cosmos! – here please add the connection/benefits/ impact for consumers.
The newly launched realme narzo 60 series 5G, is crafted to provide users with an unparalleled experience through leap-forward technology, a luxurious vegan leather design inspired by the Martian Horizon and an impressive curved vision display for a smooth and alluring experience. With the ‘Dare to Leap’ spirit, the realme 60 Pro 5G is the first and only smartphone in the segment with 1TB storage capacity, catering to the demands of Indian consumers from the mid-premium segment. The series surpasses the user experiences with exceptional performance, immersive display and lightning fast performance.
The digital campaign showcases a powerful message that emphasises on the realme narzo 60 series 5G ability to encompass and elevate the user’s capability to multi-task. The video takes us through Vaani Kapoor and Rohit Saraf’s journey of exploring their potential and chasing their passion with the help of the power packed narzo 60 series 5G.
Speaking about the digital campaign, Kapoor said, “I am happy to be roped in for the launch campaign of realme’s stunning new narzo 60 series 5G. The smartphone offers a wide range of features and a unique design which could be a good fit for the consumers.”
Expressing his views, Saraf said, “These are the power packed smartphones we need in our lives with hectic schedules. It gives me the ability to multitask without compromising on the style factor. I am grateful for the opportunity to be a part of this futuristic smartphone series, which is definitely what India’s youth is looking for.”
realme India product manager Bazul Kochar said, “At realme, we are committed to providing leap-forward technology to the Indian consumers. Catering to the demand of the next-gen, the digital campaign #CurveIntoTheNext for the narzo 60 series 5G showcases the fast-paced lifestyle of the youth and how important it is to have a smartphone that does it all. This digital film featuring Rohit Saraf and Vaani Kapoor rightly showcases the potential of the smartphone and its impressive features, essential for consumers who like to stand out from the crowd. The video has very well resonated with the consumers and garnered 20M+ views across YouTube and Instagram. To leverage our reach, we have also collaborated with Kyra, India’s first Meta-Influencer to connect with our Next-Gen consumers.”
This campaign wonderfully encapsulates how the realme narzo 60 series 5G is a perfect fit for the Next-Gen as it helps them navigate through their life filled with creativity, curiosity and a will to do better every day. The digital video campaign has garnered extensive appreciation from the audiences and continues to reach the potential consumers who aspire to #CurveIntoTheNext.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
