MAM
realme India’s #HopeForGood campaign brings joy of education for 100 children
Mumbai: Smartphone maker realme India has joined hands with SOS Children’s Villages India for its 2021 Christmas campaign called #HopeForGood. The consumer technology brand along with the independent non-governmental social development organisation spread a little Yuletide cheer among the kids adopted by the latter, bringing hundred young minds the ‘gift of education’ for a year to help secure their future.
A little #HopeForGood can go a long way. This Christmas, you can help us in supporting the education of a hundred kids for a whole year. Share your message for these kids and be their Santa
— realme (@realmeIndia) December 21, 2021
A team from realme India visited the kids earlier at an SOS Children’s Village. In the released video, the team showcased the dreams and aspirations of these kids and made an appeal to twitteratis to come forward and leave messages that show support for these kids. realme India also appealed to netizens to help them contribute towards fulfilling the aspirations of the children by sponsoring their education.
Realme India released another video on Thursday, delivering on the promise they made earlier. The latest video compiles the success story of how Twitter and the realme community came through with their support to help sponsor the education of the young minds for all of 2022.
Your contribution went a long way in building the future of the kids and helping them grow.
We’re thankful & grateful for everyone who helped us reach our goal!Let’s continue to keep the #HopeForGood spirit alive! This is what we call #MerryChristmas. pic.twitter.com/8kNgUSvkUp
— realme (@realmeIndia) December 30, 2021
realme India digital director Bhawana Sharma expressed gratitude at the support the initiative received and said, “It is heart-warming to see how many people came through to support the children. This is the first step marking the beginning of our Hope for Good initiative and we hope to take many such steps in the future to drive more positive change. We are ready to start the new year with more hope and compassion.”
Brands
Adobe CEO Shantanu Narayen to step down after 18 years in role
Board begins CEO search as Narayen prepares to move to chair role
SAN JOSE: After nearly two decades at the helm, Adobe’s long-serving chief executive Shantanu Narayen is preparing to pass the baton.
The company announced that Narayen will transition from his role as chief executive officer once a successor is appointed, ending an 18-year run that reshaped Adobe from a boxed software seller into a global cloud and AI powerhouse. He will remain chair of the board following the leadership transition.
Adobe’s board has formed a special committee to oversee the succession process, led by lead independent director Frank Calderoni. The committee will evaluate both internal and external candidates.
“Shantanu’s leadership has been instrumental in Adobe’s transformation and in positioning the company for the AI-driven era,” Calderoni said in a statement. “As we begin the next phase of succession planning, our focus is on identifying the right leader for the company’s next chapter while ensuring a smooth transition.”
In a note to employees, Narayen described the moment not as a farewell but as a pause for reflection after a long journey with the company.
“I love Adobe and the privilege of leading it has been the greatest honour of my career,” he wrote, adding that he will continue to work closely with the board over the coming months to ensure a seamless leadership change.
Tributes from the technology industry quickly followed the announcement. Microsoft chairman and chief executive officer Satya Nadella congratulated Narayen on what he described as a “legendary run” at Adobe.
“Congrats Shantanu, on a legendary run at Adobe! You’ve built one of the most important software companies in the world, and expanded what’s possible for creators, entrepreneurs, and brands everywhere,” Nadella wrote on LinkedIn.
“What has always stood out to me is the empathy you’ve brought to the creative process and the example you’ve set as a leader. Grateful for your friendship, mentorship, and for all you’ve done for Adobe and for our industry.”
Narayen’s career at Adobe spans nearly three decades. He joined the company in 1998 as vice president and rose steadily through the ranks before becoming chief executive officer in December 2007.
During that time, he orchestrated one of the most significant reinventions in the software industry. In 2013, Adobe made the bold decision to abandon traditional boxed software sales and move its flagship creative tools such as Photoshop to a subscription-based Creative Cloud model. The shift initially rattled investors but ultimately transformed Adobe into a predictable recurring revenue business and a case study in digital reinvention.
Narayen also pushed Adobe beyond creative tools into the world of marketing technology and data-driven customer experience, spearheading acquisitions such as Omniture and Marketo. Those moves helped build Adobe’s digital experience division and broaden its reach far beyond designers and photographers.
The numbers tell the story of that transformation. When Narayen took over in 2007, Adobe generated roughly $3 billion in annual revenue. Today the company reports more than $25 billion. Over the same period, its workforce expanded from around 3,000 employees to more than 30,000.
In recent years, Narayen has steered Adobe into the generative AI era with the launch of Adobe Firefly, aiming to keep the company ahead in a rapidly evolving creative technology landscape.
Born in Hyderabad in 1963, Narayen studied electronics and communication engineering at Osmania University before moving to the United States for a master’s degree in computer science from Bowling Green State University. He later earned an MBA from the Haas School of Business at the University of California, Berkeley.
Widely regarded as one of Silicon Valley’s most steady and effective leaders, Narayen has earned multiple honours during his career, including India’s Padma Shri in 2019.
For Adobe, the upcoming leadership change marks the end of a defining chapter. For Narayen, however, the story is far from finished. As he told employees, the company’s next era of creativity, powered by AI and new digital workflows, is only just beginning.








