Brands
realme announces Shah Rukh Khan as the brand ambassador
Mumbai: realme has announced actor Shah Rukh Khan as its brand ambassador for the realme smartphones. The announcement comes at a time as realme prepares to launch its highly anticipated flagship smartphone series, the realme 11 Pro Series 5G in India.
This collaboration further reinforces the brand’s commitment to inspiring the millennial generation and setting new benchmarks in the smartphone industry. Shah Rukh’s incredible contribution to the film industry and society has won him love and admiration from people across the world. By joining forces with an iconic personality and an inspiration to millions, realme is showcasing its focus on delivering powerful, stylish, and youth-oriented smartphones that resonate with the aspirations and ambitions of today’s youth. The first product Shah Rukh Khan will endorse for realme is the realme 11 Pro Series 5G, a testament to the brand’s dedication to providing cutting-edge technology to its customers. With this collaboration, realme is poised to continue thriving and growing in the future, while staying true to its ‘Dare to Leap’ philosophy
realme’s smartphone category has consistently embodied the perfect harmony of fashion, aesthetics, performance, leap-forward design, and technology. As the brand’s ambassador for the smartphone category, Shah Rukh Khan truly embodies the spirit of realme with his remarkable journey and charismatic persona, he represents realme’s commitment to providing users with a leap-forward experience.
Khan shared, reflecting on the collaboration, “realme’s ‘Dare to Leap’ philosophy truly resonated with me. The brand’s unwavering commitment to pushing boundaries aligns perfectly with my own pursuit of excellence. Together, we aim to ignite innovation and fuel the growth of realme globally. I am looking forward to joining the realme family as their brand ambassador and hope to inspire others to embrace challenges, take bold steps, and achieve greatness.”
Commenting on the association, realme India CMO Tao stated, “We are extremely excited to have Shah Rukh Khan on board as the brand ambassador for the realme smartphone category. His dare-to-leap spirit perfectly resonates with our brand’s philosophy. With this collaboration, we aim to reach new heights of innovation and redefine the smartphone experience for our users.”
realme’s steadfast commitment to continuous innovation, differentiating products, and bringing the best to users has led to the establishment of several industry benchmarks and the consolidation of realme’s position as the leader in the market. As realme prepares to launch the highly anticipated realme 11 Pro series, users can look forward to a perfect blend of style, performance, and innovation that will set new industry benchmarks and reinforce realme’s position as a leader in the market.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
