MAM
Real estate developer signs Sachin Tendulkar as brand ambassador; plans to invest Rs 50 mn in promotions
MUMBAI: Pune-based property developer Amit Enterprises Housing has signed cricket maestro Sachin Tendulkar as its brand ambassador. This is the first time that Tendulkar is endorsing a real estate company.
Amit Enterprises has a three-year ambitious plan to emerge as an international real estate developer. It is planning significant investments in cities like Mumbai, Nasik, Aurangabad, Nagpur, Kolhapur, Kalyan, Bangalore, Chennai, Hyderabad, Ahmadabad and Delhi in addition to having its presence internationally in Muscat.
And to build its brand name, the company is going to invest over Rs 50 million in promotions. “We are going to invest approximately Rs 50 million on ads in the current year. “We will be promoting our brand only through print and digital medium; we have not planned to use electronic media,” Amit Enterprises marketing director Sanjeev Pate told Indiantelevision.
On the reasons behind selecting Tendulkar as brand ambassador, Amit Enterprises CMD Kishor Govind Pate said, “Our association with Tendulkar recapitulates our plans to enhance and expand our business in the near future. We are extremely privileged to have partnered with him and through this association, we hope to build a strong brand connect with our customers.”
Tendulkar added, “My partnership with Amit Enterprises is for the real-estate sector and I am happy that the company believes in the values of trust, commitment and consistency with a constant need for improvement.”
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
