Brands
RD&X network partners with ADDX to strengthen its global footprint
Mumbai: A global advertising and marketing transformation startup called RD&X network has partnered with Singapore’s ADDX, a provider of financial technology. The collaboration revolves around ReBid, RD&X Network’s unified advertising and marketing AI automation platform.
The platform is intended to provide a unified, real-time view of all search, social, and programmatic campaigns in order to generate value and maximise returns. The MarTech collaboration with ADDX also marks RD&X’s first foray into Singapore’s financial sector.
RD&X network founder & CEO Rajiv Dingra said, “The fact that cutting-edge fintech startups like ADDX are trusting our ReBid platform to automate their digital marketing activation, reporting, and insights shows how we have truly created a market-leading platform for advanced marketers. We are excited to partner with ADDX, and together we believe we are building the platform-driven future of advertising and marketing.”
RD&X network co-founder and chairman Ashish Bhasin added, “We are delighted to welcome ADDX, a forward-looking, future-oriented company, as our client. It is heartening to see progressive clients rapidly adopting ReBid as we together build the future of advertising and marketing, which we believe will be platform-based and tech-supported. We look forward to a long and fruitful partnership with ADDX. We are also pleased that clients across continents and countries are adopting ReBid, encouraging us to get truly global, faster.”
ReBid is intended to provide ADDX with a comprehensive view of the customer and to scale its growth in a straightforward manner. ADDX intends to integrate its mobile measurement platforms’ tracking attribution with ReBid in order to gain a 360-degree automated view of all of its marketing and advertising efforts.
ADDX head of digital marketing Ankit Narang said, “We are eager to partner with the RD&X network and look forward to driving data- and insights-driven growth for our digital marketing endeavours. As a fintech company delivering a fully digital experience to our clients, ADDX appreciates the intuitive user interface and experience on ReBid.”
The ReBid platform will add value to ADDX’s marketing campaigns in three ways: effortless campaign activation across channels; simultaneous tracking of diverse campaigns across social media and programmatic; and optimisation of campaign returns.
ADDX head of marketing and PR Ata Haftchenary said “With ReBid, we are aiming to gain access to instantaneous data across our marketing and digital campaigns, which will enable us to make key decisions in real time. In a rapidly changing market, responding quickly to investor behaviour will give ADDX a competitive edge and help us achieve our mission of democratising private markets.”
RD&X network now serves clients in all three regions – MENA, the Americas, and APAC – with engineering and customer excellence teams based in India providing back-end support and product development.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
