MAM
Razorfish’s Jonny Stark confirmed as speaker for Goafest 2015
MUMBAI: Razorfish senior vice president, Asia Pacific – head of brand and real time marketing Jonny Stark will be a speaker at Goafest 2015. Stark, will speak at the fest on 10 April, 2015 on how creativity in real time is important with the changing face of digital.
An experienced speaker and commentator, Stark has contributed articles to various industry publications including PR Week (UK) and AdNews (Australia), as well as has appeared on panels, like AVCAL, delivering keynotes, most recently at the Informa Social Media Conference and running workshop sessions, such as on driving true engagement at this year’s Adobe Symposium.
Razorfish India CEO Charulata Ravi Kumar said, “It gives us great pleasure that Razorfish is represented at Goafest 2015 by Jonny Stark. With his experience and passion for technology and driving relevant, innovative and highly contextual social connect with consumers, it would be an experience you wouldn’t want to miss. Having worked closely with & knowing Jonny, I am personally looking forward to his session, which I am sure will give rise to stimulating conversations.”
Stark has been trained as a journalist and has worked for music titles and lifestyle magazines before moving into public relations. As his digital knowledge expanded, he left the world of PR and joined Razorfish London, in the planning department as a planning lead, specialising in social and content. After over a decade in digital, he has run accounts at a global, EMEA, APAC, UK and Australia level and developed strategies for household brands like Samsung, eBay, Emirates and McDonald’s, thus having a broad range of experience in a variety of markets.
Stark said, “India is going through very exciting times. I am excited to be part of the India transformation story along with Razorfish India, and looking forward to interacting with some of the best minds in the country at Goafest.”
Brands
Perfetti Van Melle names BWO as Chupa Chups licensing partner in India
Partnership expands iconic confectionery brand into lifestyle categories
MUMBAI: Perfetti Van Melle has appointed Black White Orange Brands Pvt. Ltd. as the official licensing agent for its iconic Chupa Chups in India, marking a push to extend the brand beyond sweets into lifestyle categories.
Under the agreement, Black White Orange will develop and manage the licensing programme across segments such as apparel, accessories, home goods, personal care and back-to-school products. The move signals a broader strategy to tap into India’s growing appetite for brand-led consumer products.
Known for its colourful identity and instantly recognisable logo created by Salvador Dalí, Chupa Chups has evolved into a global pop-culture icon. The India licensing programme aims to translate that playful appeal into products tailored for local consumers.
Perfetti Van Melle area licensing manager Anna Amat said the partnership would help unlock opportunities beyond confectionery, adding that the company sees strong potential for the brand’s expansion in India.
Black White Orange Brands Pvt. Ltd. co-founder and COO Mitali Desai noted that the focus will be on building a visually distinctive and design-led licensing portfolio that reflects the brand’s playful identity.
With India’s retail landscape evolving rapidly, the partnership is expected to drive collaborations with manufacturers and retailers across fashion, lifestyle and gifting segments. Product rollouts are likely to begin in phases through key distribution channels.
As global brands look to deepen their footprint in India, Chupa Chups’ move from candy counters to lifestyle shelves could add a fresh pop of colour to the market.
