MAM
Razorfish India appoints Piyush Aggarwal as national director digital media
MUMBAI: Razorfish is bringing on board the top digital talents in the country to join its already formidable team across Mumbai, Delhi and Bangalore and strengthening its core capabilities in digital media and marketing, technology and creative. For the same, Razorfish India has got on-board Piyush Aggarwal as national director digital media based out of Gurgaon.
Aggarwal commented, “Razorfish brings the true amalgamation of creative, technology and digital media for all its clients. Their core approach of bringing a complete digital transformation to their client’s business is revolutionary and defines lives tomorrow.”
“Media is a core offering that complements and actively catalyses the future we work towards in redefining our client’s business.” With a strong digital media background and in-depth understanding of business transformation to boot, it is a unique combination that is not easy to come by,” said Razorfish India COO Gaurav Pathak.
“His 10+ years of rich experience in mobile, digital and media domains will be valuable for us to strengthen Razorfish’s capabilities in business transformation,” added Pathak.
Razorfish India CEO Charulata Ravi Kumar explained, “We are constantly seeking out the most curious and innovative minds with fire in the bellies! And of course those who are not bound by the past but creating new tomorrows.”
Razorfish India partners clients like Maruti, Madura Fashions, Ultratech, Eureka Forbes, Philips, and Tourism New Zealand amongst others.
Aggarwal brings over 10 years of cross-functional and leadership experience in digital marketing, mobile advertising, b2b marketing and startup and business transformation consulting. During his stint at Vdopia, he built and spearheaded the offshore mobile media operations setting up teams in India for US and Europe markets. He also spearheaded the digital and B2B customer acquisition for small and mid market business at Microsoft India where he was part of key technology launches in the country.
He has also been with leading digital advertising agencies like Havas Media and Quasar managing the digital accounts of Visa, Air France, KLM Airlines, Reckitt Benckiser, VLCC and Max Life Insurance amongst others.
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
