MAM
Razorfish appoints Charulata Ravi Kumar as new CEO for India
MUMBAI: Razorfish has announced the appointment of Charulata Ravi Kumar as the chief executive officer, India.
Kumar will work from the agency’s Mumbai office, also responsible for the regional presence across Bangalore, Gurgaon and Pune. She will report to APAC executive chairman Vincent Digonnet.
Previously, Kumar has held leadership roles in India, Middle East and Europe and has managed businesses and brands across US and South Asia. Her 25 year career includes stints with the WPP and Lowe networks as well as establishing her own successful innovation and leadership skills consultancy Coffee Kettle.
Kumar said, “I’m honoured to lead Razorfish India’s business and to be tasked with taking the network to new heights, leveraging technology, social media, e-commerce, data services, experience, design and brand building capabilities to deliver transformational business experiences. My goal is to ensure Razorfish India remains to be the destination for smart, curious, creative and entrepreneurial-minded people and to further strengthen Razorfish India’s existing core competencies.”
Digonnet remarked, “Charulata brings to this role true business transformation skills through a blend of innovation, integrated marketing solutions and entrepreneurship. She has diverse experience across sectors such as services, manufacturing and consumer products across leading multinational corporations and global brands.”
He continued, “She is the perfect succession choice and her proven skills that help brands to bridge the gap between today’s business reality and tomorrow’s new opportunities, is a perfect marriage to Razorfish’s business model. She has in-depth understanding of the Indian market and her background is a perfect complement to the skills we have already developed.”
Outgoing managing director, Kanika Mathur added, “It’s been a privilege to have worked within the Publicis Groupe, latterly at Razorfish, an iconic organisation with digital at its core, since 2008. I commence my new professional challenge assured that under Charulata’s leadership, Razorfish India will continue to thrive and progress an agenda, helping clients navigate the future and transform their businesses.”
Kumar’s appointment is effective immediately.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
