Ad Campaigns
Raymond unveils new campaign for its wedding collection
Mumbai: As the wedding season begins, Raymond has launched its latest ad titled ‘Think Weddings, Think Raymond.’ The campaign showcases the brand’s wedding collection, for the groom as well as friends and families involved.
The storyline focuses on a minor faux pas among friends against the backdrop of a wedding. As is the case in most weddings, this odd moment becomes the highlight – celebrated by one and all. The film is a fun take on the way an aspiring bride and groom visualise themselves on their big day.
“In India, weddings are undeniably one of the most memorable day in a couple’s life. Weddings as an occasion comprise of moments wherein young hearts dream of their own big days with their soul mates,” said Raymond Ltd lifestyle business CMO Himanshu Khanna. “Capturing this very thought, the ‘Think Weddings, Think Raymond’ campaign showcases Raymond’s wedding offerings, in a gorgeous setting that modern India can identify with.”
‘Think Weddings, Think Raymond’ is not only for the groom but for all the men in the family who want to nail an immaculate look with the most elegant, understated yet uniquely crafted and differentiated fabric offerings, said the brand.
“At the initial briefing stage we were told to showcase the entire range of wedding wear that Raymond has to offer, and at the same time make the brand relevant to youngsters,” said Grey India executive creative director Vivek Bhambhani. “According to us, the best way to manage both was to bring alive camaraderie between close friends. Once we had that framework in mind, we touched upon a truth about weddings – all the bachelors and bachelorettes use weddings as an opportunity to find love. From that insight stemmed this heart-warming, yet funny story.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
