MAM
Ravishing Jacqueline to be seen in uber-stylish bridal wear
NEW DELHI: Bollywood hottie Jacqueline Fernandez will now be seen posing in the bridal attire. The actor has been chosen as the brand ambassador for the fourth edition of Aamby Valley India Bridal Fashion Week (AVIBFW), starting on 23 July.
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Jacqueline will feature in an extensive print and digital campaign that has been shot at the Aamby Valley to portray an uber-stylish bride. The 28-year-old will also be seen walking the ramp in New Delhi as well as in Mumbai during the event.
“It is an honour to represent the India Bridal Fashion Week, which is not just a platform to showcase bridal fashion but an event that helps consumers gain access to the best designs that the Indian fashion industry has to offer,” said Fernandez through a statement released.
The extravaganza will have a mix of bridal and couture collections presented by top designers like Tarun Tahilani, Raghavendra Rathore and Shantanu and Nikhil
Fashion One International chairman Vijay Singh said, “Jacqueline represents the modern bride who is fashion forward yet demure and traditional which makes her the perfect brand ambassador for AVIBFW, India‘s most opulent and trend-setting fashion week.”
MAM
Catch launches TVC for iodised pink rock salt push
DS Group expands beyond spices with campaign going live April 20
MUMBAI: A pinch of salt just got a personality and a prime-time slot to match. Catch Salt & Spices, part of the Dharampal Satyapal Group, has rolled out its first television campaign for Catch Premium Iodised Pink Rock Salt, signalling a clear step beyond its core spices and sprinklers play. Conceptualised by Dentsu Creative Webchutney, the campaign leans into a product-led narrative, aiming to build awareness in the relatively less-explored salt segment. The film goes live from April 20 across television and digital platforms, including social media and OTT, as the brand seeks scale and visibility.
Set in a neighbourhood play area, the TVC swaps hard selling for a slice-of-life moment. Two mothers chat while their children hover nearby until a young girl takes centre stage, confidently breaking down the origins and benefits of pink rock salt. The message lands softly but clearly: even everyday ingredients now come with a story.
The creative pivot reflects a broader shift in consumer behaviour. Salt, long treated as a commodity, is being reframed as a conscious choice part health cue, part lifestyle signal. By placing a child at the centre of the narrative, the film plays on the idea that awareness is no longer confined to adults; it’s trickling down, reshaping household decisions.
For DS Group, the campaign marks more than a product launch, it’s a category expansion. With Catch already established in spices, the move into salt positions the brand to tap into adjacent kitchen essentials, while reinforcing its long-standing thought that food is more than just fuel.
In a market where differentiation is often hard to sprinkle in, Catch is betting that storytelling and a dash of everyday relatability can do the heavy lifting.
