MAM
Ravichandran Ashwin signs up as brand ambassador and investor for VOC Automotive
MUMBAI: VOC Automotive just bowled a masterstroke. On 29 April 2025, the multi-brand two-wheeler service giant announced that cricketing icon Ravichandran Ashwin had joined as both brand ambassador and strategic investor, signalling a bold new phase in the company’s growth story.
Founded in 2019 by Venkatesh B M and Lokesh S, VOC Automotive has accelerated its network to over 150 stores across India, with sights firmly set on 300 outlets and a projected revenue of Rs 50 crore by FY26.
Ashwin’s entry blends precision, professionalism, and entrepreneurial spirit—qualities VOC believes are critical as it aims to transform the fragmented two-wheeler service industry.
“I’m thrilled to associate with VOC Automotive—a brand that stands for innovation, professionalism, and customer-first values. Their modern approach to 2-wheeler servicing truly aligns with my own principles of precision and consistency. I look forward to contributing to their vision of transforming the 2-wheeler service industry in India,” said Ashwin.
Commenting on the partnership, VOC Automotive co-founder & CEO Venkatesh B M said, “Having Ashwin onboard is a testament to our vision of excellence. His strategic investment and brand endorsement will propel VOC Automotive to new heights.”
Positioned as India’s largest multi-brand digitalised two-wheeler service dealership network, VOC Automotive promises transparency, affordability, and quality under one roof—earning the trust of lakhs of customers nationwide.
With Ashwin now in its squad, VOC Automotive is clearly playing for keeps.
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
