MAM
Raveena Tandon & Harsha Bhogle to endorse Sugar Free
MUMBAI: Showdiff Worldwide, a joint venture between Rediffusion DYR and Ravi Shastri, has zeroed on actress Raveena Tandon and cricket commentator Harsha Bhogle as brand ambassadors for Zydus Cadila’s brand of artificial sweetener – Sugar Free.
Rediffusion DY&R client servicing director Jeffrey Almeida said, “The TVC for the product is ready and will be on air a week from now.” When asked about the premise of the ad, Almeida said, “The TVC has Harsha and Raveena meeting each other and they both realise that they have something in common – they both were calorie conscious.”
According to Almeida, as of now the agency will not be floating any outdoor campaign for Sugar Free. “If and when the need is required for outdoor campaigning for the product, it will be done,” he said. For the time being, TV commercials and radio ads have been made and will be on air in a week’s time.
Talking about the target audience for Sugar Free, Almeida said, “We are increasing the baseline now. Earlier the perception was that Sugar Free was only for people who have diabetes and sugar problem. But now we are widening the view point and bringing home the fact that Sugar Free can be taken by anyone and everyone.”
The endorsement deal for Tandon and Bhogle is for a period of one year for Sugar Free. Although Sugar Free has had ads prior to this, it is the first time that the brand has roped in known faces to endorse the product.
Brands
Info Edge reshuffles senior roles, Ambrish Singh to 99acres, Bhisham Dhingra to lead Shiksha strategy
Leadership changes at Shiksha and 99acres aim to drive sharper growth focus
MUMBAI: Info Edge (India) Limited has approved an internal reorganisation of its education and real estate verticals, setting the stage for leadership changes aimed at sharpening execution and accelerating growth. The move, cleared by the board on April 14 through a circular resolution, will come into effect from May 1, 2026.
The restructuring impacts the company’s Shiksha and 99acres businesses, two key pillars in its portfolio, and involves role changes for senior management personnel. As part of the reshuffle, Ambrish Kumar Singh, previously executive vice president and head of sales and customer delivery for Shiksha, has been redesignated as executive vice president and head of sales and sales enablement at 99acres. A long-time company leader since 2003, Singh is expected to focus on boosting business performance, strengthening client relationships and building high-performing teams in his new role.
Meanwhile, Bhisham Dhingra, who led sales and customer delivery at 99acres, will now take on an expanded mandate as head of sales, strategy and client delivery for Shiksha. With over two decades of experience across global and Indian organisations, Dhingra will spearhead growth strategy, corporate sales and client engagement for the domestic education vertical.
Both executives will continue as senior management personnel, albeit with revised responsibilities aligned to the company’s broader restructuring goals.
Info Edge said the changes are part of ongoing efforts to leverage leadership expertise across business lines and improve operational effectiveness. The company added that the reshuffle is designed to drive stronger outcomes by aligning talent with evolving business priorities.
As Info Edge continues to fine-tune its structure, the latest leadership moves suggest a clear intent to keep its core platforms nimble, competitive and ready for the next phase of growth.
