MAM
Rasna founder Areez Pirojshaw Khambatta dies at 85
Mumbai: Rasna Group founder & chairman Areez Khambatta Benevolent Trust and Rasna Foundation chairman Areez Khambatta Benevolent Trust and Rasna Foundation Areez Pirojshaw Khambatta passed away on Saturday, a statement from the group said.
Khambatta, who was also the former chairman of the World Alliance of Parsi Irani Zarthostis (WAPIZ), past president of Ahmedabad Parsi Panchayat, and vice president of the Federation of Parsi Zoroastrian Anjumans of India, passed away at the age of 85.
Khambatta has contributed immensely to Indian industry, business, and most importantly, societal development through social service as the commandant of Ahmedabad Home Guards & Civil Defense for 20 years. His efforts in entrepreneurship development and societal services have been recognised with a lot of awards, to name a few: He was awarded the Home Guard and Civil Defense Medals as well as the Paschimi Star, Samarseva, and Sangram Medals. He was also honoured with the National Citizen’s Award for outstanding contribution in the field of commerce by the former president, Dr. Shankar Dayal Sharma. The finance ministry awarded Khambatta the Samman Patra for his contribution to the national exchequer as the highest tax payer in Gujarat. He was felicitated by the Ahmedabad Parsi Panchayat and was chosen as the first “Outstanding Parsi of Ahmedabad.”
Khambatta’s “Rasna” brand today quenches the thirst of millions of Indians at an affordable price of hardly Re 1.00 with fruits, vitamins, and nutrients. Also, through his industrious efforts, thousands of jobs are generated directly and indirectly across India, and with his developing fruit-based products, millions of farmers have gotten better value for their crops across the country.
Rasna is a true example of the “Make In India” brand, available in millions of homes in India and across 60 countries around the world, and has always been a market leader in a segment dominated by MNCs.
Under his chairmanship and guidance, the Trust and Foundations have been involved in various projects to do with health care, education, scholarship, etc., from which thousands of people have benefited.
Khambatta leaves behind a legacy for his wife Persis, children Piruz, Delna, Ruzan, and daughter-in-law Binaisha, and grandchildren Arzeen, Arzad, Avan, Areez, Firoza, and Arnavaz to follow.
MAM
DGTOOHL partners Magnite to scale programmatic DOOH in India
Tie-up aims to boost transparency and real-time access in outdoor ads
NEW DELHI: DGTOOHL, a product of Mobiyoung, has entered into a strategic partnership with Magnite to expand programmatic digital out-of-home advertising capabilities in India, as the sector looks to modernise and align more closely with digital media standards.
The collaboration is aimed at addressing long-standing inefficiencies in the outdoor advertising ecosystem, where manual processes and limited transparency have often made campaign execution difficult to track and measure. By introducing programmatic integration, the partnership seeks to bring real-time visibility, improved accountability and data-led decision-making to the medium.
Outdoor advertising in India has traditionally lagged behind digital channels in terms of measurement and optimisation. The move towards programmatic DOOH is expected to change that, enabling advertisers to monitor, audit and refine campaigns with greater precision.
Under the partnership, Magnite will provide the infrastructure to connect DOOH inventory with global demand-side platforms, allowing advertisers to plan and activate outdoor campaigns programmatically, much like they do across mobile, web and connected TV.
“Programmatic DOOH is bringing a much-needed shift in how outdoor advertising is planned and executed,” said DGTOOHL co-founder and CTO Mayank Sharma. “By introducing transparency and real-time capabilities, we are enabling advertisers to move beyond traditional limitations and adopt a more measurable, data-led approach.”
DGTOOHL will focus on aggregating and streamlining access to DOOH media inventory, while Magnite will handle real-time transactions and demand integration, creating a more seamless buying experience for brands and agencies.
The timing reflects a broader industry shift. As programmatic buying becomes standard across digital formats, DOOH is increasingly being seen as the next frontier, allowing brands to extend digital strategies into physical environments. This integration enables more cohesive, cross-channel campaigns, where outdoor advertising complements online and CTV efforts to boost reach and recall.
“As advertisers look for unified and measurable media solutions, programmatic DOOH offers a strong opportunity to extend digital strategies into the physical world,” said Magnite senior account manager Jerit Kunjumon.
Industries such as FMCG, real estate, automotive and retail, traditionally heavy users of outdoor media, are expected to be among the early adopters of programmatic DOOH in India.
The partnership also promises operational benefits, including near real-time campaign activation, reduced reliance on intermediaries and improved monitoring of campaign performance.
As digital and physical media ecosystems continue to converge, the collaboration between DGTOOHL and Magnite signals a step towards making outdoor advertising more accountable, scalable and aligned with the expectations of modern marketers.
