MAM
Rashi Singh appointed Marketing Director at Suntory India
Moves up from Whiskey Category Lead, with firm since October 2022.
MUMBAI: Another neat pour at the top, this time, in the marketing mix. Rashi Singh has been elevated to Marketing Director at Suntory Global Spirits India, marking a step up within the organisation she joined in October 2022. Singh, who previously served as Category Lead for Whiskey at the company (then operating under the Beam Suntory identity), shared the update via LinkedIn, signalling a continuation of her trajectory within the premium spirits major.
Her move comes amid ongoing momentum in India’s premium alco-bev segment, where brands are increasingly investing in sharper positioning and consumer-led storytelling. In her earlier role, Singh was closely associated with building category narratives in whiskey, one of the most competitive segments in the market.
Before joining Suntory, Singh was with Pernod Ricard, adding further depth to a career rooted in premium spirits marketing.
The elevation underscores Suntory Global Spirits India’s focus on strengthening its marketing leadership as it navigates a rapidly evolving consumer landscape, one where brand, experience, and storytelling increasingly define the pour.
