MAM
Rasayanam expands its wings in the retail market with Apna Chemist
Mumbai: Wellness brand Rasayanam is entering the retail market, starting with Apna Chemist, a medicine delivery company under Parsa Group, Genitech NSAN Pharmaceutical Pvt Ltd. This expansion is poised to not only enhance accessibility but also introduce a commitment to fast and reliable delivery through Apna Chemist outlets.
Rasayanam, a stalwart in the realm of holistic well-being, is known for crafting Ayurvedic formulations backed and proven by modern science. Now, individuals seeking natural and holistic wellness solutions can experience the added convenience of fast delivery, ensuring that Rasayanam’s products reach them swiftly through Apna Chemist outlets on the same day.
The expansion underscores the importance of authenticity and efficacy in holistic health solutions. Rasayanam’s commitment to creating formulations prioritising purity and effectiveness aligns seamlessly with Apna Chemist’s dedication to providing high-quality healthcare products quickly. This collaboration extends beyond transactions; it empowers consumers to make informed and health-conscious choices with the added assurance of prompt delivery.
“We are happy to share the news that Rasayanam is expanding its wings to the retail segments, beginning with Apna Chemist. Our customers should get their beloved products at the earliest. Whilst we are taking steps to enhance the same-day delivery experience, we decided to make it a minute delivery experience by expanding in the retail market.” Rasayanam founder Ayush Aggarwal
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
