MAM
Ranveer Singh’s McDonald’s meal launches across North and East India
MUMBAI: Warning: This meal may cause spontaneous dancing. McDonald’s India – North and East has teamed up with hindi movie energy powerhouse Ranveer Singh to launch ‘The Ranveer Singh Meal’, a limited-time offering that’s equal parts flavour bomb and fan service.
Joining global icons like BTS and Travis Scott, Singh becomes the first Indian celebrity to be part of McDonald’s global Famous Orders platform, bringing his go-to favourites to golden arches across North and East India.
So, what’s on the Ranveer menu? Fans can choose between a McVeggie (Xplode) or McChicken (Xplode) amped up with a chilli-creamy ‘Xplode’ sauce and crispy golden onions, dialling up the drama on your everyday burger. It’s paired with the brand-new Golden Pop Fries, crispy potato pops that crunch and melt in a single bite, and the debut of Bobaaa Blast, a poppy boba pearl drink that’s part beverage, part party trick.
The meal starts at Rs 249 for the vegetarian option and Rs 269 for non-veg, and is available from 13th June for a limited period across all McDonald’s outlets in North and East India including via the McDonald’s App, takeaway, drive-thru, Swiggy, and Zomato.
A celebration of personal taste, pop culture, and playful nostalgia, this collab turns a meal into a mood and perhaps, a quick bop at the counter.
Brands
Nykaa eyes majority stake in Deepika Padukone’s 82°E brand
Deal could help scale premium label as Nykaa sharpens its beauty play
MUMBAI: Nykaa is in advanced discussions to acquire a majority stake in 82°E, the premium skincare label founded by Deepika Padukone, according to media reports.
The proposed deal signals Nykaa’s intent to deepen its House of Nykaa portfolio while giving 82°E the scale it has struggled to achieve independently. Padukone is expected to retain a minority stake if the transaction goes through.
For Nykaa, the play is both strategic and timely. With a customer base of over 42 million, the company is betting on its strong distribution, logistics, and repeat purchase ecosystem to revive the brand’s momentum. The two sides already share a working relationship, with Padukone serving as Nykaa’s global brand ambassador since September 2025.
Launched in late 2022, 82°E entered the market with a premium positioning but has faced headwinds. The brand reported revenue of Rs 14.7 crore in FY25, down 30 per cent year on year, alongside losses of Rs 12.26 crore. Industry observers have pointed to steep pricing, a somewhat diffused brand identity, and intense competition from digital-first labels as key challenges.
The potential acquisition also reflects a broader shift in India’s beauty and lifestyle space, where celebrity-led brands are increasingly partnering with larger corporates to unlock scale. Alia Bhatt’s Ed-a-Mamma, for instance, sold a majority stake to Reliance Retail, while Katrina Kaif’s Kay Beauty has emerged as a standout success within Nykaa’s portfolio, clocking Rs 132.4 crore in FY25 revenue.
Nykaa itself has been on a strong growth trajectory. Its parent, FSN E-Commerce Ventures, reported a 156 per cent jump in net profit to Rs 68 crore in the December 2025 quarter, with revenue reaching Rs 2,873 crore.
Nykaa has been steadily building its portfolio through acquisitions such as Dot & Key, Earth Rhythm and Nudge Wellness, signalling a clear push to own and scale homegrown brands.
If the 82°E deal materialises, it could mark a fresh chapter for the label, blending celebrity appeal with corporate muscle. For Nykaa, it is another calculated step in staying ahead in an increasingly crowded beauty aisle.
