Ad Campaigns
Ranveer Singh & Rashmika Mandanna boost fashion quotient in Meesho’s latest campaign
Mumbai: Meesho unveiled its star-studded campaign- ‘Jab Meesho pe hain latest trends, toh sochna kyun just maximise’. With a keen eye on the dynamic preferences of Gen Z, Meesho proudly introduces #Trendz, a thoughtfully curated collection that embodies the latest fashion trends at the best prices. By putting the spotlight on affordability and contemporary styles, Meesho aims to connect with young customers who seek trendy fashion without compromising their budget.
At the heart of the campaign is a captivating visual narrative featuring renowned celebrities such as Ranveer Singh and Rashmika Mandanna. Both of these brand ambassadors are youth icons who are known for their unique personalities and pan-India following. The campaign features a series of short films showcasing Ranveer and Rashmika adorned with an abundance of clothes, bags and jewellery as they struggle to choose from the myriad options available on Meesho. Through this campaign, Meesho aims to establish itself as a trendy fashion destination where customers can access the latest fashion trends at affordable prices.
As part of the pre-launch phase, the brand stealthily put the star of its campaign (the trendy apparel) in a transparent refrigerated truck which made the rounds of Bengaluru. The reasoning behind employing the refrigerated truck is to communicate the freshness of the trends and how they need refrigeration to preserve their goodness. The truck sparked both offline and online conversations which were further driven by popular fashion influencers like Urfi Javed along with eminent paparazzi such as Viral Bhayani. The brand conceptualised an Instagram page, which shared information about the truck’s day-to-day movements around the city. Captivated audiences on social media created a tremendous buzz, accumulating an impressive reach of 100 million within four days across social media platforms.
Meesho general manager of growth Nilesh Gupta said, “Fashion is ever-evolving and many people struggle with finding the latest fashion trends at affordable prices. Over the years, we have always tried to provide our customers with the best products without compromising on price and quality. Our latest campaign ‘Meesho #trendz’ is strategically curated to provide an authentic and accessible platform for fashion enthusiasts who value both style and savings. By associating with trend-setters Ranveer and Rashmika and leveraging humour, we aim to create an ever-lasting bond with the audience.”
Meesho has also associated with Swiggy Instamart to further amplify the product offerings by giving customers complimentary jewellery whenever they shop for cold items (items that need to be packed in an insulated package) on Instamart. Just like the refrigerated truck, this symbolises the freshness of the trends.
The campaign features a total of four films that will be amplified through television and digital platforms. Through this campaign, Meesho aims to make fashion accessible for all by providing customers with a vast collection of apparel options at affordable prices
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
