Ad Campaigns
Ranveer Singh continues Durex association with denims
MUNBAI: Bollywood superstar Ranveer Singh reinforced his association with Reckitt Benckiser’s condom brand Durex. The actor has now decided to endorse the rubber maker’s new denim product line – denims. Singh tweeted about the announcement today along with a teaser video from his official handle @RanveerOfficial.
Durex will soon enter the denim market and is all set to make its way into the jeans which is first of its kind and this new association with the Bajirao Mastani male lead has already set the stage says the brand. In the teaser video released yesterday, Ranveer is seen in a trial room telling his fans saying “Guys Durex is launching Jeans and I am the first one to try it”… Then he goes into the trial room and shouts, “Guys this fits really well…”
About three years ago the Bollywood actor had featured in a Durex condom ad having sex and then rapping and dancing as a part of the campaign – ‘When You Have Great Sex, You #DoTheRex’. That ad had concentrated on the ‘feel good’ factor that one generally gets after sex. That was probably a first – the first time that a male actor had associated himself with a condom brand.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
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“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
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Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
