Ad Campaigns
Ranveer Allahabadia joins forces as an Investor in DECIML
Mumbai: DECIML, a micro-investing fintech platform aimed at inculcating the habit of investing among youngsters, has onboarded Ranveer Allahbadia as its investor. The company is looking for influencers to promote their app but got an interest from Ranveer Allahbadia aka Beer Biceps in becoming an angel investor. A hysterical video released by the company as a part of its brand awareness campaign shows how he was approached and decided to invest in the brand instead.
The brand gears up to announce more such epic investor collaborations with intriguing videos to be released soon. The creative agency that has conceptualized and written the campaign is Bare Bones Collective. Writers include Girish Narayandass, Anuya Jakatdar, and Sainee Raj. The excitement is about to reach astronomical levels.
DECIML is a platform that rounds up the user’s expense to the nearest ten and invests the difference so that they can invest as they spend. These small investments add up, and without straining their pockets, users can invest a substantial amount by the end of the year. The platform thus capitalizes on the power of compounding to help its users grow their money. It also helps them become financially disciplined and more aware of the benefits of investing.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
