Brands
Rang Mirage soon-to-unveil their one-of-a-kind Interactive Luxury Pop-Up!
Mumbai: Rang Mirage, a celebrated art gallery nestled in the heart of one of Delhi NCR’s poshest societies, is set to redefine luxury with a three-day exclusive pop-up event. Curated to perfection, the event promises an immersive experience showcasing the best of apparel, jewelry, art, and home essentials from homegrown boutique brands. This one-of-a-kind Luxury Pop-Up event will take place over three days, beginning 24 November and ending 26 November. It will take place at the Rang Mirage Gallery in Sainik Farms.
Rang Mirage, known for its commitment to appreciating and educating people about art, takes a leap into the world of luxury with this exclusive pop-up. The gallery, adorned with a diverse collection of 50+ artists from across India, serves as the perfect backdrop to celebrate the finer things in life.
The exquisite sculpture “Mother and Child” by the renowned artist and Padma Shree Awardee Biman Bihari Das will be centered as the focal point of attention. This masterpiece captures the essence of the eternal bond between a mother and her child, symbolising the gallery’s dedication to showcasing meaningful art.
Past visitors to Rang Mirage include distinguished personalities such as Uma Nair, Nasir Abdulla, Vasudeo Kamath, Dr. Anil Jain, Sudeep Roy, Aruna Vasudeva, Advait Gadnayak, and Biman Bihari Das. Their presence at the upcoming Luxury Pop-Up reflects the event’s prominence in the art and lifestyle community.
The Luxury Pop-Up brings together a curated selection of homegrown boutique brands, including:
– Five Elements by Radhika Gupta: Unveiling a unique fusion of traditional and contemporary apparel.
– Manohar Lal Jewellers: Presenting exquisite handcrafted jewelry designs.
– PIT-AL by Kirti Goel: Bringing forth stylish and functional home essentials.
– Akupara by Palak Singh: Offering a range of luxe apparel and accessories.
Rang Mirage’s Vision:
Rang Mirage stands as a testament to the founder’s passion for art and the finest things in life. With an expansive gallery space in Sainik Farms, it aims to celebrate and launch talented artists, fostering a global appreciation for their work.
As the Luxury Pop-Up unfolds, attendees can expect not only an exclusive shopping experience but also an immersion into the world of art, music, and exquisite craftsmanship. Join us at Rang Mirage Gallery from 24 to 26 November for a celebration of luxury, creativity, and the pursuit of the finest in life.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
