MAM
Random House awards social media duties to Creativa India
MUMBAI: Random House India, the Indian arm of English language general trade book publisher Random House Inc, has entrusted its social media mandate to Delhi-based Creativa India.
The agency will handle their social media as well as digital banners across various sites and will be responsible for online promotion for the publishing house’s book on social networking sites like Facebook, Twitter and Pintrest.
Creative India founder Himanshu Bhalla said, “We’re pretty excited about working with such a big name in the publishing industry and teaming up with them to establish a digital footprint.”
Creativa India co-founder Dinesh Juneja said, “With the publishing industry booming in India, we have a great potential to do good work across social platforms.”
Creativa India is a content generation firm that specialises in social media marketing and creative advertising. It was launched in 2010 and since then has worked with clients across segments like airlines, publishing, mobility, education and e-commerce portals. The agency provides service like social media management, online reputation management, real-time video production and online media buying.
Random House India was started in July 2005 and publishes work by writers like Rujuta Diwekar, Anita Desai, Namita Devidayal, Mohammed Hanif, Jhumpa Lahiri, Manju Kapur, Daniyal Mueenuddin and Basharat Peer.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
