Brands
Ranbir Kapoor tells men to skip the copy and show their original with Vi-John
MUMBAI: No more copy-paste looks, it is time to hit refresh. Vi-John, India’s number 1 shaving cream brand, has launched its bold new campaign with Ranbir Kapoor at the helm, urging men to stop being a “photocopy” and instead showcase their authentic selves.
Titled “Photocopy nahi, original dikho”, the campaign shifts grooming from a chore to a statement of individuality. For a brand trusted in Indian homes for over six decades, this marks a sharp step into the world of today’s confident, self-expressive men.
“Today’s generation doesn’t want to blend in, they want to stand out,” said Ranbir Kapoor. “Grooming plays a big role in that. Vi-John’s message is simple but strong: don’t be a photocopy, own your vibe.”
Conceptualised by Havas Creative India with media handled by Dentsu, the campaign cuts across TV, print, digital, and social platforms. With its witty, clutter-breaking narrative, it repositions Vi-John not just as a shaving brand, but as a confidence partner for men everywhere.
Vi-John Group, managing director, Harshit Kochar said, “With this campaign, we are celebrating individuality. Vi-John has always stood for trust and accessibility, but we also want to stay relevant to the aspirations of today’s youth.”
The campaign also highlights Vi-John’s new premium shaving line, featuring sulphate-free, dermatologically tested creams and razors, designed to blend care with performance.
As Havas Creative’s Anupama Ramaswamy put it, “Trends are easy to follow, but originality is what sets you apart. This campaign pushes men to embrace their unique style, with Ranbir delivering that message in his trademark charm.”
With “Photocopy nahi, original dikho”, Vi-John sharpens its edge for a new generation, reminding men that true style begins with originality.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
