Ad Campaigns
Ranbir Kapoor joins the Lay’s bandwagon
MUMBAI: Celebrity faces have always added flavor to PepsiCo marquee brand Lay’s. From cricketers to actors, all have lent their charm to sell the bag of snacks.
The latest to enter the bandwagon is Ranbir Kapoor. The new campaign will follow Lay’s advertising trend which has always been about youth and moments of friendship. The actor was chosen as the brand thinks he fits in perfectly with its persona of youthful energy & international appeal that continues to grow in the minds of consumers.
PepsiCo India western category food category director Gaurav Mehta said, “We are proud to associate with Ranbir Kapoor who truly reflects the modern, aspirational and youthful persona of the Lay’s brand and its consumers. As an individual who seeks joy and magic in the ordinary, spontaneous moments of life, Ranbir is also a genuine embodiment of the brand philosophy of ‘Pal Banaye Magical’. We believe that this association with Ranbir will enable us to take our brand philosophy to new heights as we expand our reach to India’s youth. We look forward to a great new year and are confident that this partnership will be mutually rewarding.” The new face of Lay’s Ranbir Kapoor said, “Lay’s is one of the brands I have grown up with! It is such a popular & universally loved brand and I am excited to be associated with Lay’s. As a brand, Lay’s stands for youthfulness & spontaneity and seeking simple joys in life’s ordinary moments. Lay’s belief of ‘Pal Banaye Magical’, which has always celebrated the joy in life’s little moments – is something I can identify with and I genuinely believe that many a magical moment is hidden in life’s ordinary, spontaneous moments. I am excited to work with the brand and look forward to a great journey ahead.”
While Ranbir becomes the face of the new campaign, actor Saif Ali Khan will continue to endorse Lay’s.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
