MAM
Ramesh Narayan becomes IAA honorary lifetime member
NEW DELHI: Celebrated advertising professional and founder of Canco Advertising Ramesh Narayan has recently been conferred the IAA Inspire Award — honorary lifetime membership. The award presented by the International Advertising Association is to pay tribute to an individual who is retiring from business and/or who has given long and distinguished service to the association.
IAA immediate past chairman and world president Faris Abouhamad has also been honoured with the same.
Boasting of around two-and-a-half-decades of experience within the industry, Narayanan has been a past president of the IAA India Chapter and the VP marketing and communications for IAA Global.
He was also inducted into the IAA Hall of Fame in 2014 and is a recipient of the lifetime achievement award by the Advertising Agencies Association of India (2014). n 2015, he was named 'Global Champion' by the IAA at the inaugural Inspire Awards in London.
IAA had also recently announced the managing committee for India chapter 2020-21 under the leadership of newly appointed president Megha Tata who is also the managing director – south Asia at Discovery Communications India.
The Mancom members included: Laqshya Media Group MD Alok Jalan; The Advertising Club, Madras past president and independent communication consultant Anbuchezhiyan K; DAN CEO APAC and chairman India Ashish Bhasin; Intelligent Insights founder Venkatramani; Republic TV group president Bhaskar Das; Eenadu director I Venkat; India Today Group VC Kallie Purie; Mathrubhumi PTG & PBG MD MV Shreyams Kumar; Hungama Digital Media Entertainment MD and CEO Neeraj Roy; Viacom18 head – Hindi and kids TV Network Nina Elavia Jaipuria; The Advertising Club, Mumbai president Partho Dasgupta; 9x Media MD Pradeep Guha; Amar Ujala Publications president – marketing Rajiv Kental; Havas Group India CEO Rana Barua; Indira Television director Rani Reddy; Orient Electric business unit head – appliances Salil Kappoor; Madison Communications CMD Sam Balsara; Pantaloons (Aditya Birla Group) CEO Sangeeta Pendurkar; R K SWAMY BBDO CMD Srinivasan K Swamy; BARC India CEO Sunil Lulla’ Zee Entertainment Enterprise Tarun Katial; and Dailyhunt co-founder Umang Bedi, along with Ramesh Narayanan.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
