Brands
Ralph Lauren fragrances introduces Ralph’s club Parfum
Mumbai: Ralph Lauren Fragrances introduces Ralph’s Club Parfum, a new scent that invites you back to experience the greatest night of your life. Present at the glittering evening to introduce the parfum to the city was the charismatic Bollywood actor Siddharth Malhotra.
This fragrance takes on a new, intense expression of Ralph’s Club that combines rich, woody notes and bold, spicy facets. Featuring natural origin ingredients luxuriously crafted to their finest quality, Ralph’s club leaves a lingering trail that follows you throughout the night. This highly concentrated fragrance was created for the true mavericks of style and those who inspire others to enjoy the fullness of life around them.
Ralph’s Club Parfam was exclusively crafted by master perfumer Dominique Ropion with notes of Fresh Lavandin and a spicy infusion of Cardamom, blended with warm, woody tones of Patchouli and the extreme intensity of Vetiver.
The sleek flask is a product of years of craftsmanship, with sharp angles that are cool to the touch and striking black, matte translucent glass. The gunmetal design features a hinge cap detailed with the Ralph’s Club monogram.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
