MAM
Rajshri Media to create humorous content for telecom networks
MUMBAI: Rajshri Media has tied up with humorists, Shailesh Lodha and Navneet Hullad, for the creation and development of humour content for telecom networks.
The company is in the process of producing exclusive audio and video content, specifically catering to the 100 million plus telecom user base in India, which it says is growing at a rapid pace and is increasingly demanding entertainment ‘on the go’.
The mobile phone is fast emerging as the preferred device for entertainment, communication and information for this consumer base.
Rajshri Media MD Rajjat A. Barjatya says, “Humour has always been a big attraction on the cinema and TV screens, in both films and TV shows. With mobile phones evolving into personal entertainment devices and with consumers increasingly consuming entertainment ‘on the move’, the age of ‘made for mobile’ content has arrived.
“After having studied user habits and consumption patterns on this new medium, we have begun creating a large bouquet of original entertainment content customized for the ‘smallest screen’ in people’s lives. Both Shailesh Lodha and Navneet Hullad are hugely talented artists and we are delighted to be associated with them in our endeavor to brighten up the moods of millions of telecom/mobile consumers in India.”
Rajshri Media has produced audio and video content with both the artists, which would be made available on wap and voice portals across all leading mobile networks. Short audio and video clips will be available for downloading and/or streaming as ring tones, ringback tones, video clips, audio clips and other innovative products.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
