Ad Campaigns
Rajkummar Rao promotes Syska’s range of BLDC fans
Mumbai: By Design, a leading creative agency, has conceptualised and produced a series of snappy and memorable digital films produced for Syska’s range of BLDC fans. Featuring Rajkummar Rao, the films highlight the ecological and financial benefits of the fans using the tagline “Save Kiya Kya?”. These films are the digital extension of the offline campaign (TVCs and full-page print ads) to launch their range of fans.
The first film features Rajkummar Rao in a nerdy avatar giving us a lesson on saving the planet and our money, as Syska BLDC fans are powerful yet save 60 per cent energy!
The second film is relatable and engaging as it highlights the ease and convenience of using BLDC fans, which can be controlled via a remote.
The third film shares a quick tip on how to escape the scorching heat with Syska BLDC fans. They yield high performance and low power bills.
The films aim to connect with Indian audiences by showcasing the latest range of BLDC fans, which will enable consumers to decrease their carbon footprint while saving money on affordable, durable fans and lower electricity bills.
By Design is known for its expertise in producing exceptional visual experiences across various media. With a team of creative professionals who are passionate about storytelling, By Design creates engaging and impactful content for brands. The films showcase the superior design and performance of Syska’s range of BLDC fans, while also highlighting the brand’s commitment to energy efficiency and sustainability.
“It’s always a pleasure working on films for Syska and this was a particularly interesting launch for us to work on with Rajkummar Rao,” said By Design founder & chief creative officer Rahul Gupta. “We aimed to create relatable, bite-sized digital films to supplement the TVCs, all of which effectively conveyed the features of the BLDC fans.”
“We’re really happy with the outcome of the campaign. We’ve worked hard to create a great product and these films have communicated its benefits in an amusing manner”, said Syska director Gurumukh Uttamchandani.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
