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Rajkummar Rao becomes face of Singapore active leisure brand ACTIMAXX
MUMBAI: Singapore based active leisure brand ACTIMAXX has signed actor par excellence, national award winner Rajkummar Rao as its brand ambassador.
The move essentially showcases the endeavour of ACTIMAXX to consolidate its market position in the Indian subcontinent. ACTIMAXX offers the perfect range of active wear, super comfortable and high on fashion, that makes one feel active, true to the brand’s promise of ‘FEEL FIT’.
The company haas enumerated its plans of growing the active leisure brand in the Indian subcontinent which will cater to the taste of the younger generation in the country. With an eye-catchy logo on its T-shirts and a structured fit, the brand is already quite a rage amongst the youth.
Elaborating about the association with Rao, ACTIMAXX brand director Divya Puri says, “It is a matter of great pride for us as Rao shares ACTIMAXX’s ethos of innovation in execution and the spirit of challenging the conventional. ACTIMAXX ‘s brand promise is FEEL FIT; the brand celebrates the holistic fitness oriented to FIT FOR LIFE. How we dress influences how we feel about ourselves. It also influences what we do. That’s what the brand’s mantra is all about.”
ACTIMAXX has already launched active leisure product categories which includes T-shirts, and Track pants. These merchandise are available online as well as in offline stores which give the consumers the best of international styling and design. ACTIMAXX aims to provide products of superior quality coupled with a new age look and feel which will be able to easily grab the attention of the youth.
The product range starts from Rs 469 to Rs 899.
“Fashion for me is comfort. It is something that makes you feel confident about. ACTIMAXX is one such brand which makes you ‘feel fit’, sharp and edgy. Their clothing line is young and trendy and connects with the youth. I am extremely glad to be part of ACTIMAXX. We are confident of building the brand as one of the most successful active leisure brand” says Raj Kummar Rao.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
