MAM
Rajiv Bose joins Pro Panja League as business head
Mumbai: Pro Panja League, the world’s premier arm-wrestling league, on Monday appointed Rajiv Bose as its business head. Throughout his career, Bose has managed sponsorship and marketing of several sports businesses and properties, including Nimbus Sport/Neo Sports/Neo Cricket, KPH Dream Cricket (Kings XI Punjab), and Quess East Bengal, among several others.
Bose has over 25 years of experience in advertising, sales, broadcasting, and sports marketing. He has previously managed the marketing and sales divisions of several media groups, including the Dainik Bhaskar and Amar Ujala Publications.
After taking over, Bose immediately got down to business as the Pro Panja League held its second ranking tournament in Gwalior, which attracted over 600 arm-wrestlers from all over the nation.
Speaking on the appointment, Bose said, “Pro Panja League is the home for arm wrestling and I look forward to building this sport and the league as one of the top sports leagues in the country. Parvin Dabas and Preeti Jhangiani have put their heart and soul into the sport. Having witnessed the ranking tournament, I am confident that arm-wrestling is going to be popular in the country in the years to come.”
“We, at Pro Panja League, welcome Rajiv Bose. Rajiv is a man of many talents, especially in the fields of sports management and broadcasting. We are sure his vast experience in the sports ecosystem will combine well with the ethos we have created here at PPL. We look forward to exciting times ahead,” Pro Panja League co-owner Parvin Dabas said in a statement.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
