MAM
Rajiee Shinde returns as CEO to lead PTC Entertainment’s next chapter
MUMBAI: Lights, camera, comeback! Rajiee M. Shinde, one of Indian media’s most formidable forces, is back in the director’s chair at PTC Entertainment. Effective 1 August 2025, she takes charge as chief executive officer, reporting directly to Sukhbir Singh Badal, the promoter of PTC Network. And yes, this isn’t just a reunion; it’s a reinvention.
Known for her razor-sharp programming instincts and a CV that reads like a greatest hits album, Shinde helped catapult PTC Punjabi to the No. 1 spot during her earlier nine-year stint from 2008 to 2018. Now, she’s back for the sequel with a vision that’s bolder, more global, and unmistakably desi.
A Dadasaheb Phalke Film Foundation Award winner, Shinde brings with her over two decades of experience across content, music and entertainment businesses. She previously launched Showbox for IN10 Media, headed Epic Channel India as president, and helmed ETC Punjabi at Zee, where she pioneered India’s first Punjabi music channel. In recent years, she’s led Sai Mehar Media and served as CEO of Wild Music Records.
Her new innings at PTC will involve scaling up original programming, unlocking new digital strategies, and tapping into international viewership all while keeping the core audience firmly at heart. She will operate out of both Mohali and Gurugram.
“Rajiee’s return marks an exciting new chapter for PTC Entertainment,” said a source close to the network. “She brings not just leadership but legacy and she’s already proven that she knows how to win audiences across borders and platforms.”
Shinde’s appointment also signals PTC’s intent to double down on regional content with global ambition, at a time when vernacular storytelling is commanding centre stage in Indian entertainment. From boardrooms to backlots, she’s set to steer the brand through a new era of digital disruption, international expansion, and audience-first content innovation.
And if her track record is anything to go by, she’s not just holding the mic, she’s about to drop it.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
