MAM
Rajat Sethi appointed Wunderman India CEO
NEW DELHI: Wunderman, the world’s leading direct marketing agency, has appointed Rajat Sethi as CEO of its Indian operations.
Wunderman is one of the largest integrated marketing solutions companies in the world, delivering customer relationship management services to clients through more than 70 offices in over 33 countries. With more than 3,400 employees worldwide, Wunderman combines strategic consulting, data-driven and creative marketing services, the Internet and the latest information technologies to propel and measure business results for its clients, according to an official statement.
In India, Wunderman began its operations from Chennai in May1998. Today it has branches in Bangalore, Mumbai and Delhi and its clients include United Breweries, Kitchens of India, Ford, Citibank, DHL, ICICI Prudential, Taj Group, Airtel, Canon, Agrani Switch and Total Presentation Devices.
Rajat Sethi, who has 23 years of experience in marketing, advertising and relationship marketing, began his career as a management trainee with Jenson & Nicholson in 1979. Thereafter, he joined Lintas India in 1983 and then Clarion in 1988. He then went on to join McCann Erickson in 1990 thus developing a broad base of experience in all aspects of advertising and integrated marketing.
Prior to his current appointment, Rajat was president and COO of Result: McCann, a part of the McCann relationship marketing network, handling CRM communications for clients including ABN-Amro Credit Cards, Hero Honda, General Motors, Gillette, Nestle, Hindustan Times, Lufthansa, Usha International, ICI Paints, Cabletron and Johnson & Johnson. In 2001, Rajat was appointed sub-regional director for Asia-Pacific for MRM Partners Worldwide.
Wunderman is a partner company of Young & Rubicam Inc., a world leader in commercial communications – a network of pre-eminent companies in advertising, perception management and public relations, brand identity and design consultancy, database marketing and customer relationship management and health care communications. With headquarters in New York, Young & Rubicam ranks among the world’s leading consolidated marketing communications companies and is a member of the WPP Group.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
