MAM
Raj TV to promote students’ movie projects
MUMBAI: Tamil general entertainment channel Raj TV has associated with a group of student filmmakers. The channel aspires to capitalise from the visibility it gets when the movie gets released in various colleges in Tamil Nadu.
A Raj TV official said the channel would be putting up posters and hoardings in the premises of the colleges where the movie will be released. He didn’t rule out the possibility of the channel airing the movie promos.
“Our attempt is to attract the youth segment to our channel. So we have decided to associate with the project,” he said. When queried if Raj TV is funding the project, he answered in the negative.
The film Oonjal is made by a group of eleven students in the first year batch of Visual Communication course in Chennai’s Loyola College. The students are also taking care of all the technical aspects of the film production. The film is directed by 19-year old Nachi Appan who is the son of Raj TV chairman and MD Rajendran.
“The film is a love story based on women issues,” says Appan, adding that the movie will be released in colleges across Tamil Nadu. Appan is planning a bid budget movie next, which would be released in theatres. He has also sung two songs for Oonjal the music of which was released by A R Rehman’s sister A R Rehna.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
