MAM
Raj TV to promote students’ movie projects
MUMBAI: Tamil general entertainment channel Raj TV has associated with a group of student filmmakers. The channel aspires to capitalise from the visibility it gets when the movie gets released in various colleges in Tamil Nadu.
A Raj TV official said the channel would be putting up posters and hoardings in the premises of the colleges where the movie will be released. He didn’t rule out the possibility of the channel airing the movie promos.
“Our attempt is to attract the youth segment to our channel. So we have decided to associate with the project,” he said. When queried if Raj TV is funding the project, he answered in the negative.
The film Oonjal is made by a group of eleven students in the first year batch of Visual Communication course in Chennai’s Loyola College. The students are also taking care of all the technical aspects of the film production. The film is directed by 19-year old Nachi Appan who is the son of Raj TV chairman and MD Rajendran.
“The film is a love story based on women issues,” says Appan, adding that the movie will be released in colleges across Tamil Nadu. Appan is planning a bid budget movie next, which would be released in theatres. He has also sung two songs for Oonjal the music of which was released by A R Rehman’s sister A R Rehna.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
